Jon Wat
Account Executive @Viral Nation
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WORK HISTORY
Account Executive @Viral Nation
Vancouver, BC, CA
Viral Nation stands at the forefront of influencer marketing, renowned for its global impact and leadership in this space. Viral Nation excels in harnessing the power of celebrities and influencers to craft impactful campaigns, drive social engagement, and elevate brands in the ever-evolving landscape of digital advertising.During my time at Viral Nation, my roles include the following:Managing Client Relations:Proven expertise in effective and clear communication, resulting in high praise and strengthened client relationships, ultimately leading to more projects. I\'ve had the pleasure of working with clients such as Activision/Blizzard, Meta, and Amazon.Played a pivotal role by contributing to campaigns above $3 million in budget and delivering results exceeding client expectations.Versatile Talent Engagement:Successfully worked with a spectrum of influencer talent, ranging from micro-tier (10k - 50k followers) to celebrity-tier (5M+ followers), highlighting adaptability and effectiveness across various influencer categories.Building Profitable Relationships:Skillful in establishing and nurturing relationships, leading to substantial business growth through consistent expansion of opportunities.Running End-to-End Projects with Precision:Comprehensive project management skills from influencer sourcing to legal contract review, ensuring seamless execution and successful outcomes.Proficient in campaign budgeting and financial oversight, providing precise management for optimized campaign performance and maximized ROI.Robust Metric Tracking and Reporting:Proficient in metric tracking and reporting, providing clients with transparent insights into campaign performance for informed decision-making, improved future campaigns, and increased client trust.
EDUCATION
Beedie School of Business at Simon Fraser University
Business Administration and Management, General
BCIT School of Business + Media
Marketing Management, concentrating in Professional Sales
ABOUT JON WAT
As I\'ve gotten older (and hopefully wiser), I\'ve learned to keep it short and simple with a dash of personality to draw attention. My journey is marked by an extensive background in management-level marketing and sales, grounded in the principle of fostering enduring relationships that transcend careers. Firmly believing in the adage \"a team is as strong as its weakest member,\" I aspire to excel in any role while uplifting as many of my peers as possible. After all, in the grand scheme, none of this matters anyway. Born into the digital era, I have a keen adaptitude for marketing in this landscape. I specialize in relationship-building roles, account management, as well as social media, experiential, and influencer-based marketing. Dependable, realistic, and personable — words used to describe my approach that I humbly embrace. My mission is to infuse fresh ideas, contagious enthusiasm, and collaborative success into any environment I enter. Thank you for taking a glimpse into my world. For inquiries, feel free to drop a message in my direct messages. Let\'s connect!
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