Jonathan Tustain

Producer @Les Mills International

Birmingham, GB

As Producer at Les Mills International, I create and deliver compelling instructor-focused content for both the website and the Les Mills app. My role bridges creativity and strategy, ensuring instructors feel supported, inspired, and connected to the global Les Mills community.Key responsibilities:Content development – producing engaging digital content tailored to instructors, enhancing their experience and visibility on our platforms.Instructor recruitment support – partnering with the recruitment team to attract and onboard new instructors, helping them begin their Les Mills journey.Campaign collaboration – working closely with the campaigns team to ideate, shape, and write copy for instructor-focused campaigns that build connection and drive impact.Creative conception – bringing ideas to life from concept to execution, ensuring all content aligns with the Les Mills brand voice and mission.