Jonathan Tsucalas

About Jonathan Tsucalas

Senior communications and public relations professional with 20+ years of agency…

Experience

1. Executive Vice President

   Burson

   May 2008 — Present · Charlotte, NC, US

   Serve as senior executive leader guiding enterprise communications, advocacy, and brand reputation programs for global corporations across financial, manufacturing, and consumer sectors. Oversee multidisciplinary teams delivering integrated strategies across earned, owned, and paid media channels, ensuring alignment with business goals, stakeholder priorities, and reputational outcomes.• Lead strategic communications direction for flagship clients, driving multi-year programs that enhance reputation, manage issues, and strengthen corporate credibility.• Develop and execute enterprise-level communications and advocacy plans, ensuring alignment with client business strategy, risk management, and regulatory considerations.• Orchestrate cross-border, multi-jurisdictional programs encompassing media relations, sustainability, community engagement, and crisis response to secure social license and support business continuity.• Direct complex issues and crisis communications responses, serving as trusted counselor to senior executives during high-visibility and high-pressure scenarios• Pioneer use of AI and intelligent agents to enhance communications planning, media analysis, content generation, and campaign measurement—introducing next-generation tools that improve precision and efficiency.• Design/deliver reputation analytics dashboards that quantify communications performance and inform decision-making across marketing, operations, and policy teams.• Achieved 40% regional business growth as SE Market Leader through talent expansion, operational efficiency, and diversification of the client portfolio.• Mentor and empower cross-functional teams, cultivating leadership readiness and embedding a culture of innovation, accountability, and data-driven creativity.• Collaborate across agencies and internal partners to unify communications, public affairs, and marketing functions—producing cohesive, high-impact narratives that resonate with diverse external audiences.

Education

• Ithaca College

  Journalism

  1996 — 1999

Skills

• Integrated Marketing
• Press Releases
• Strategic Communications
• Social Media
• Marketing Communications
• Public Relations
• Internal Communications
• Media Relations
• Crisis Communications
• Corporate Communications