Jonathan Young

About Jonathan Young

A senior marketing leader with 20+ years of experience in B2B technology. I have lead marketing teams in the US, the UK and Asia in a variety of roles. For the last six years, I have specialized in content marketing, developing new and better ways to connect with customers through content. Working for one of the largest tech companies in the world, I have built and refined my understanding of what makes great content and how to develop scalable systems of content production. I intuitively understand that customers are content consumers, and the effective distribution of content that works is a key component of the modern marketing mix.I have managed teams both large and small and I am passionate about the career development of team members. Helping people find the right role, helping them develop the right skills and ensuring that we are all happily aligned with a common purpose is important to me and something I have prioritized and refined throughout my career.

Experience

1. Program Director, Product Marketing

   IBM

   Sep 2024 — Present · Austin, TX, US

   Product Marketing leader for the IBM watsonx Code Assistant and Business Automation portfolios.

Education

• University of North London

  BA Hons, Business Studies

  1991 — 1995

Skills

• Marketing Management
• Sales Enablement
• Demand Generation
• Multi-Channel Marketing
• Go-to-Market Strategy
• Lead Management
• Solution Selling
• Crm
• Partner Management
• Thought Leadership
• Channel
• B2b Marketing
• Lead Generation
• Strategy
• Marketing Automation
• Sales Operations
• Business Alliances
• Business Strategy
• Integrated Marketing
• Segmentation
• Marketing Strategy
• Management
• Product Marketing