Jon Strubel

About Jon Strubel

Media Director with extensive experience leading strategic media planning and buying across both traditional and emerging channels. I have developed integrated campaigns for clients in finance, healthcare, retail, tourism, and entertainment, helping organizations connect with the right audiences and drive measurable business results.My expertise sits at the intersection of brand storytelling and performance marketing. I build media strategies that combine the scale of broadcast, print, and out of home with the precision of digital channels including OTT and CTV, streaming audio, programmatic display, search, social, and app targeting. Whether the goal is building awareness, increasing engagement, or driving conversions, I focus on aligning media investment with audience behavior and business objectives.In addition to campaign strategy, I am passionate about team development and collaboration. I enjoy mentoring media professionals, strengthening partnerships with clients and vendors, and exploring new technologies and platforms that improve how media performs. My approach is grounded in data, guided by industry trends, and driven by a belief that thoughtful media strategy can be both creative and accountable.

Experience

1. Media Director

   evōk advertising

   May 2019 — Present

   Experienced Media Director with a proven track record across finance, retail, entertainment, travel and tourism, and healthcare. I specialize in building and executing integrated media strategies that blend traditional and digital platforms to drive measurable results.Strategic Media PlanningDevelops data-informed media plans that balance reach, frequency, and efficiency across digital, broadcast, and out-of-home channels.Media Network DevelopmentLeverages a broad and trusted network of media partners to unlock added value, insights, and unique opportunities for clients.Data & Performance AnalysisTranslates key metrics—like reach, CPM, CTR, and conversions—into actionable strategies that continuously optimize campaign performance.Leadership & MentorshipGuides and supports media teams, fostering collaboration, growth, and innovative thinking that leads to impactful outcomes.Client Strategy & Relationship ManagementBuilds long-term client partnerships by aligning media strategy with broader business goals and consistently delivering results.Emerging Media & InnovationStays ahead of media trends, evaluating and integrating emerging platforms and technologies to keep campaigns fresh and effective.Execution & Operations ManagementOversees media buying logistics—from insertion orders to broadcast timelines—ensuring smooth execution and deadline precision.Opportunity IdentificationScans the media landscape for added-value packages, sponsorships, and promotions that give clients a strategic edge.Cross-Functional CollaborationWorks closely with PR and creative teams to ensure media efforts are integrated, on-message, and mutually reinforcing.Regulatory ExpertiseWell-versed in compliance for regulated industries, with deep experience navigating healthcare and financial marketing guidelines.

Education

• City University of New York-College of Staten Island

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

Skills

• Digital Marketing
• Ppc
• Email Marketing
• Marketing Research
• Outdoor Advertising
• Print Advertising
• Brand Development
• Lead Generation
• Research
• Interactive Marketing
• B2b Marketing
• Online Advertising
• Google Analytics
• Media Planning
• Leadership
• Mobile Marketing
• Customer Service
• Advertising
• Social Networking
• Market Research
• Social Media Marketing
• E-Commerce
• Sem
• B2b
• Direct Marketing
• Salesforce.com
• Media Buying
• Copywriting
• Business-to-Business (B2b)
• Advertising Sales
• Google Adwords
• Social Media
• Marketing
• Media Strategy
• SEO
• Brand Management
• Marketing Strategy
• Online Marketing
• Web Marketing
• Marketing Communications