Jonathan Segall

About Jonathan Segall

I have 20+ years of experience in marketing and advertising, with an agency background at Wieden + Kennedy. My career began working with some of the brightest, most talented folks in the ad world to reboot the Old Spice brand. Since then, I\'ve devoted nearly 18 years to Microsoft working on the Xbox brand, from product marketing to my current position as Director of Integrated Marketing for 1st party games, managing a team that develops marcom strategy, branding, and GTM execution for Halo Studios, The Coalition (Gears of War), Obsidian Entertainment, Undead Labs, Double Fine, InXile, and Compulsion Games. I am passionate about telling amazing stories in an ever-changing digital landscape, earning fans for our brand, and contributing to the career growth and development of others.

Experience

1. Director of Integrated Marketing, Xbox 1st Party Games

   Microsoft

   Sep 2023 — Present · Redmond, WA, US

   I manage an incredible team of integrated marketing leads. Together, we oversee launch and sustain marketing campaigns across a variety of Xbox 1st party studios including 343 Industries (Halo), Obsidian Entertainment, Undead Labs, The Initiative, Double Fine, Compulsion Games, and Xbox Publishing.

Skills

• Product Marketing
• Strategic Partnerships
• Crm
• Video Games
• Marketing Strategy
• Management
• Marketing
• Digital Strategy
• Marketing Communications
• Project Management
• Xbox 360
• Online Advertising
• Advertising
• Publishing