Jonathan L.

About Jonathan L.

With 15 years of experience in digital marketing, I am a marketing tech leader at Procter & Gamble, where I design and implement innovative and cutting-edge strategies and campaigns to drive growth, engagement, and brand identity. I have a proven track record of launching successful mobile apps, optimizing paid social media advertising, and managing retail media trading across multiple platforms and channels.As a senior manager, I collaborate and consult with cross-functional teams, stakeholders, and external partners to leverage diverse and extensive expertise in PPC, SEO, digital media, and competitive analysis. I am passionate about analyzing market data, identifying customer needs, and revamping and launching brands to meet their requirements and expectations. I hold multiple certifications in Google Ads, Bing Ads, and Google Analytics, and I am always eager to learn new skills and technologies to enhance my performance and deliver value.

Experience

1. Senior Manager, Marketing Technology

   Procter & Gamble

   Nov 2021 — Present · Cincinnati, OH, US

   Lead the planning, execution, and optimization of retail media and paid search campaigns for Olay Skin, consistently exceeding brand objectives and KPIs.• Manage Amazon advertising campaigns by tracking performance, developing budgets, implementing automation tools, and optimizing based on data insights. • Leverage data analytics tools and platforms to derive actionable insights, identify trends, and optimize campaign performance. • Build and maintain strong relationships, serving as the primary point of contact for campaign updates, performance reviews, and strategic discussions.• Effectively manage campaign budgets, allocating resources to maximize ROAS and achieve brand goals while ensuring efficient spending.

Education

• Indiana University Bloomington

  Bachelor of Science, Kinesiology

• Indiana University - Kelley School of Business

  Minor, Business

• Orange High School

  High School Diploma

Skills

• Sem
• Sponsorship Sales
• Digital Marketing
• Html
• Microsoft Office
• Sales
• Wordpress
• Marketing
• Css
• SEO
• Sponsorship
• Marketing Strategy
• Google Analytics
• Photoshop
• Social Media
• Sports Marketing
• Social Networking
• Online Advertising
• Web Analytics
• Inbound Lead Generation
• E-Commerce
• Indesign
• Search Engine Optimization (SEO)
• Advertising
• Online Marketing
• Social Media Marketing
• Blogging
• Lead Generation
• Email Marketing
• Conversion Optimization
• Retargeting
• Mac
• Ppc
• Analytics
• Sports Management
• Public Speaking
• Inbound Marketing
• Leadership
• Cms
• Graphic Design