Jonathan Bentley
- Role
- Social Content Specialist - Blue Devil Sports Properties & Duke University at LEARFIELD
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Jonathan Bentley
Hey there! I’m a visual storyteller and creative strategist with a strong…
Experience
Social Content Specialist - Blue Devil Sports Properties & Duke University
Feb 2022 — Present · Durham, NC, US
Lead creation of custom branded social media content for local property sales staff to drive revenue opportunities for LEARFIELD• Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities• Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content• Act as a liaison between athletic department content team, LEARFIELD local sales teams and national sales• Collaborate closely with athletic department content teams to create custom branded content (in all forms) in the defined voice and tone of each social media account, across all platforms, including emerging platforms• Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement• Expected to attend live events and produce social content in-game
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