Jonathan Schafer

About Jonathan Schafer

Hi, my name is Jonathan!As the current Principal Amazon Sales Operations Analyst for Columbia Sportswear, I bring over nine years of experience in driving e-commerce growth and managing online marketplaces. Colleagues would describe me as strategic, data-driven, and collaborative, which has enabled me to elevate brand presence and generate incremental revenue each year for Columbia.Throughout my career, I have developed and executed comprehensive digital marketing strategies, optimized product listings, and cultivated strong client relationships. My experience includes:Increasing JanSport\'s revenue by +45% YoY through effective marketplace management.Catalyzing a +136% growth in the Amazon marketplace at Exxel Outdoors.Generating over $8M in sales through targeted advertising campaigns.I am passionate about leveraging data analytics and cross-functional collaboration to drive business success. My dedication to strategic planning and digital marketing has allowed me to contribute to each team I have been a part of. My passion for e-commerce strategy and excellence in digital marketing fuels my drive to continually push the boundaries of what is possible in business. Connect with me to talk about e-commerce strategy, Amazon marketplace management, digital marketing, and e-commerce analytics.I look forward to connecting with you here on LinkedIn

Experience

1. Principal Sales Operations Analyst

   Columbia Sportswear Company

   Jun 2025 — Present · Seattle, WA, US

   In my role as Principal Sales Operations Analyst at Columbia Sportswear Company, I oversee critical business operations to drive excellence across the Amazon marketplace in North America. I orchestrate cross-functional supply chain initiatives to identify and resolve systemic inefficiencies, successfully mitigating significant financial liabilities such as Amazon chargebacks, shortages, and pricing discrepancies. By leading the execution of seasonal Go-To-Market strategies for the U.S. and Canada, I partner closely with sales leadership to align product launches with overarching brand objectives. Additionally, I have standardized centralized reporting and catalog management protocols, ensuring rigorous detail page accuracy and performance visibility for all product lines across the region.

Education

• Bowling Green State University

  Bachelor of Science (Cum Laude)