Jonathan McKain

About Jonathan McKain

At Vector Security, our team has redefined the company’s brand identity, focusing on…

Experience

1. Head of Brand and Content Marketing

   Vector Security

   Jan 2012 — Present

   Three Direct Reports For more than 11 years, my team and I have told the Vector Security story through the development of original content and designs to help grow the business to be the fourth largest provider of home and business security and network solutions in North America. Our Content Creation and Design: • Created original content across the following media: blogs, web pages, email, direct mail, 3D mail, sales collateral, event / booth design and collateral, podcasts, and more that help increase company revenue by more than 40%. • Helped launch a complete rebrand that focused the company on intelligent security solutions. • Introduced Vector Security Networks, a new Physical security and managed networks services business unit, nationwide. • Branded and launched new network and security products and solutions to the market. • Improved organic search results through SEO-driven web content and online reputation management. • Helped increase recurring monthly revenue, units sold, and customer referrals across company footprint. • Created data-driven, industry award-winning integrated marketing campaigns in more than 50 markets. • Developed a growing library of original, customer-facing videos. • Developed measurable prospect, customer and employee multi-media campaigns. • Launched new healthcare, finance, restaurant, automotive, and supply chain vertical markets. • Improved sales pitch decks and proposal formats. Other notable individual accomplishments: • Represented the Marketing Department as a member of the Core Team for an enterprise architecture and business transformation process, with a focus on customer journeys, segment management, event management, and email marketing. • Selected as a company representative for an industry-wide Grand Champion honor. • Represented the company in multiple legal proceedings.

Education

• Point Park University

  BA, Communications / Journalism

  1994 — 1997

Skills

• Community Outreach
• Newsletters
• Copywriting
• Strategic Planning
• Public Speaking
• Creative Direction
• Social Media
• Proposal Writing
• Project Planning
• Copy Editing
• Advertising
• Nonprofits
• Marketing Communications
• Strategic Communications
• Corporate Communications
• Marketing
• Project Management
• Management
• Media Relations
• Public Relations
• Content Strategy
• Community Development
• Editing
• Brochures
• Government
• Press Releases
• Event Planning
• Program Management
• Content Development
• Integrated Marketing
• Event Management
• Web Content
• Publications