Jon McBride

Associate Athletic Director @ BYU Athletics | Communications + Media Strategy

Role
Associate Athletic Director for Communications and Media Strategy at Byu Athletics
Location
Provo, UT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jon McBride

As the associate athletic director for communications and media strategy at BYU Athletics, I lead a team of professionals who collaborate to tell our own story as our own media entity, leveraging a robust infrastructure and working with news media and other influential partners. I have 15+ years of experience in communications, PR, media relations, social media management, brand communications, crisis communications and digital strategy.I have a passion for building community and spreading digital reach with micro-influencer relations and through employee advocacy. One of my most unique professional accomplishments was landing a pitch to Beyoncé’s publicist and getting a post out to her 63 million followers, but my most meaningful work has been in using new media platforms to address hard-hitting and impactful topics such as sexual assault, consent, mental health, racism, conflict management, respect and more. I am an avid collaborator and crowdsourcer who values innovation, creativity and diversity.

Experience

  1. Associate Athletic Director for Communications and Media Strategy

    Byu Athletics

    Nov 2020 — Present · Provo, UT, US

    Working together with BYU Athletics communications, marketing, social and media relations, leveraging a robust infrastructure to tell our own story as our own media entity, working with news media, and others who provide important value, reach + influence

Education

  • Weber State University

    Communications, Advertising, Journalism, Public Relations

    2005 — 2008

  • Brigham Young University

    Communications, Advertising

    2004 — 2005

Skills

  • Social Media Development
  • Video Editing
  • Editing
  • Photography
  • Adobe Creative Suite
  • Storytelling
  • Copy Editing
  • Marketing
  • Photoshop
  • Strategic Communications
  • Video
  • Graphic Design
  • Ap Style
  • Newspapers
  • Marketing Communications
  • Facebook
  • Youtube
  • Press Releases
  • Digital Media
  • Writing
  • Copywriting
  • Journalism
  • Video Production
  • Social Networking
  • Public Relations
  • Media Relations
  • Broadcast
  • Leadership
  • Social Media Marketing
  • Higher Education
  • Feature Articles
  • Indesign
  • Sports
  • News Writing
  • Social Media

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Jon McBride — Associate Athletic Director for Communications and Media Strategy at Byu Athletics in Provo, UT, US | Unifers