Jonny Kaufman

About Jonny Kaufman

Over the past decade, I’ve led social strategy and creative campaigns for some of the most competitive and visible brands in telecom. At T-Mobile, I currently lead the team responsible for postpaid and home internet social campaigns—developing paid, programmatic and organic content, managing multimillion-dollar production and media budgets, and launching cultural moments like our iPhone campaign with Snoop Dogg and Kai Cenat. Before that, I led the social team at Visible, Verizon’s challenger brand, shaping our voice and leading breakthrough campaigns like Unlimited Massages socially driven IRL stunt, 2020’s Shorty Social Good Gold Honoree #VisibleActsofKindness social-only and 2020’s Red Rocks Unpaused.My background spans both agency and in-house roles, with a focus on media integration, creative production, and human-first strategy. It’s given me a sharp eye for brand and a deep understanding of performance. I’ve run agency RFPs, built creator partnerships from the ground up, and helped brands find the right mix of strategy, storytelling, and scale. Across it all, I’ve stayed focused on work that connects—work that resonates with communities, not just feeds algorithms.I’m a strategic and creative leader who thrives at the intersection of culture, content, and business outcomes. I know how to turn complex products into compelling narratives—and how to build the teams and systems that make that work repeatable.

Experience

1. Sr Manager, Social Media Advertising

   T-Mobile

   Apr 2022 — Present

   Lead paid social media campaign team overseeing paid and programmatic social media efforts across awareness, consideration, and conversion tactics, with a focus on demand generation. My team is responsible for creative development including writing best-in-class creative briefs, managing multiple large-scale campaigns, leading creative partners in content creation. We collaborate with social platforms, and own the creative process from briefing to asset trafficking.

Education

• University of Colorado Boulder

  Bachelor of Science - BS, Strategic Advertising

  2020

Skills

• Social Media Marketing
• Content Strategy
• Facebook
• Paid Media
• Social Media
• Marketing
• Marketing Strategy
• SEO
• Web Analytics
• Digital Marketing
• Community Management
• Community Engagement
• Blogging
• Press Releases
• Advertising
• Social Networking
• Online Advertising
• Copywriting
• Social
• Digital Copywriting
• Instagram
• Management