Jonathan K. James

About Jonathan K. James

I\'m presently the Senior Vice President of Vertical GTM & Account-Based Marketing at FIS,…

Experience

1. Senior Vice President, Vertical Marketing & Abm

   FIS

   May 2018 — Present

   FIS™ is the world\'s largest global provider dedicated to financial technology solutions. Headquartered in Jacksonville, Florida. Healthy economies depend on healthy financial systems. That’s why the world relies on software from FIS. Not only is our uptime over 99%, but also we manage over half the world\'s overall wealth and process $10 trillion annually. That’s twice as much as our top-three-competitors—combined. I lead our vertical marketing and Account- and Deal-based Marketing teams & programs. HIGHLIGHTS: Developed and launched a Global Campaign Center of Excellence to put \"smarter\" demand generation programs in market. Team executed more than 250 campaigns globally in year one that helped close over $560M in business (marketing initiated) and supported more than 6,100 opportunities, both significant increases over prior year. Launched a strategic Account-Based Marketing (ABM) approach to deliver personalized content and events based on client\'s key imperatives aligned with critical FIS \"plays\". Program was expanded by 40% account coverage, to drive enhanced relationships and cross/upsell. FIS ABM program won the Gold Award from B2B Marketing Ignite program for excellence in execution and results. Rolled out Deal-Based Marketing (DBM) approach to support the largest \"Must Win\" new opportunities. Strategic opportunities with DBM campaigns are earning a 50% win rate and 6 month faster time to revenue. The DBM marketing engine supported deal wins in excess of $1.4B last year. Enhanced the thought leadership program to drive more interactivity (20+ Explainer Animations), showcasing key subject matter experts (30+ FinTech Minute videos), and segmented content for external subscribers, resulting in a double-digit increase in opens and CTR.

Education

• Michigan State University

  B.A., Communications/Marketing/Public Relations

Skills

• Internal Communications
• Product Marketing
• Media Relations
• Business-to-Business (B2b)
• Marketing Communications
• Demand Generation
• Leadership
• Public Relations
• Internal & External Communications
• Corporate Communications
• Sales Enablement
• Investor Relations
• Management
• Integrated Marketing
• Messaging
• Marketing Management
• Outsourcing
• Industry Analyst Relations
• Brand Management
• Program Management
• B2b
• Digital Marketing
• Account Marketing
• Marketing
• Marketing Strategy
• Analyst Relations
• B2b Marketing
• Strategy
• Lead Generation