Jonathan Karpfen

About Jonathan Karpfen

Everything is DESIGN.Design is about PEOPLE.People seek what they VALUE.I\'m interested in PEOPLE — what they do; when, where and how they do it; who and what they do it with; and why.My goal is to always be playing a role in the DESIGN of the future — technologies, systems, spaces and experiences — creating innovations that resonate with people\'s VALUES while evolving the world in which they live.I\'ve helped shape the business strategy, brand positioning and product experience of diverse companies spanning multiple industries, including: Airbnb, LinkedIn, Disney, Eventbrite, Nestle, Family Guy, NHL, Heart and Stroke Foundation, Bank of Canada, NATO and others.In my current role, I lead the incredibly talented Research team at Webflow.My friends call me Yoni.Email me at: j••••••••@gmail.com

Experience

1. Director of Research

   Webflow

   Aug 2025 — Present

Education

• McGill University

  B.A. (Honours), Philosophy, English Literature, Anthropology

  2001 — 2004

• Marianopolis College

  D.E.C., Music

  1998 — 2001

• The London School of Economics and Political Science (LSE)

  M.Sc., Political Theory

  2004 — 2005

Skills

• Information Architecture
• Product Management
• Business Intelligence
• A/B Testing
• Game Design
• Digital Media
• Public Speaking
• Mobile Applications
• Interactive Media
• User Research
• Interviews
• Design Research
• Market Research
• User Experience Design
• Sailing
• Video Games
• Experience Design
• Paper Prototyping
• Online Gaming
• Consumer Insights
• User Experience
• Marketing Strategy
• Agile Methodologies
• Usability Testing
• Human Factors
• Customer Insight
• Quantitative Research
• Marketing Research
• Survey Methodology
• Digital Strategy
• User Experience Testing
• Ethnography
• Analytics
• Social Media
• Survey Research
• Participatory Design
• Focus Groups
• Interactive Entertainment
• Data Analysis
• Interaction Design