Jonathan Huebsch

About Jonathan Huebsch

I help creative and marketing organizations scale delivery, improve operational clarity, and turn complex programs into predictable business outcomes.Over 20+ years across global agencies and enterprise environments, my work has focused on building the systems that underpin successful marketing. Operating models, delivery frameworks, financial visibility, and cross-functional alignment that allow teams to move faster while improving quality and profitability.I’ve led large-scale programs for Fortune 500 brands, including American Express, supporting one of the most recognized marketing initiatives of the past decade. Over four consecutive years leading Small Business Saturday delivery, I partnered across strategy, creative, media, and technology teams to operationalize campaigns serving more than unique ads annually through dynamic creative optimization.My impact consistently comes from improving how organizations work:• Expanded a $2.5M engagement to $10M+ within two years by evolving engagement and delivery models.• Increased profitability for multiple client portfolios through financial forecasting and reporting systems that enabled better operational decision-making.• Scaled agency output by 500% while growing billings from $2.5M to $7.5M through new production and staffing frameworks.• Reduced production costs by 50% by designing and implementing a nearshore delivery model and scaling a 15-person distributed team.• Improved utilization and profit margins by introducing resource management governance, staffing models, and operational tracking systems.This work has contributed to 70+ industry awards, including a Cannes Gold Lion for Effectiveness, but the outcomes I value most are sustainable systems that enable teams to do their best work consistently.Having led departments and large teams earlier in my career, I now focus on senior operational and delivery leadership roles where experience, structure, and calm execution help organizations scale effectively.

Experience

1. Program Manager, North American Stores Creative (Contractor)

   Amazon

   Jun 2023 — Present · New York, NY, US

   Lead the delivery of high-volume multi-channel creative programs for North America retail events, including Back-to-School and Holiday. • Designed and implemented an enterprise Airtable asset management system to enhance intake prioritization and delivery transparency. • Developed portfolio reporting dashboards for leadership to assess program health and inform resourcing decisions.

Education

• The New School

  BA, Liberal Arts w/ Creative Writing Focus

Skills

• Digital Media
• User Experience
• Content Strategy
• Advertising
• Online Advertising
• Project Management
• Digital Marketing
• Marketing
• Analytics
• Business Strategy
• Interactive Marketing
• Account Management
• Strategic Planning
• Creative Strategy
• Strategy
• SEO
• Strategy Development
• Direct Mail
• Certified Scrum Master Csm
• Direct Marketing
• Financial Services
• Crm
• Social Media
• Client Service
• Facebook
• Social Media Marketing
• Interactive Strategy
• Email Marketing
• Integrated Marketing
• Interactive Advertising
• Mobile Marketing
• Digital Strategy