Jonathan Hawkins

About Jonathan Hawkins

As an executive marketing and growth leader, I specialize in scaling B2C brands through performance-driven strategies, full-funnel optimization, and high-impact digital campaigns. I bring a mission-focused mindset honed through military leadership and apply it to marketing strategy with precision, clarity, and measurable outcomes. Additionally, I’ve led marketing transformations as both a CMO and strategic advisor, partnering with founders and executive teams to increase revenue, reduce acquisition costs, and expand customer lifetime value through integrated systems and bold execution.Career Highlights Include: Accelerated ROAS to 6.5x and cut CAC by over 55% through full-funnel rebuilds, automation, and optimized ad targeting across multiple 7- and 8-figure brands Scaled email revenue by 148% and doubled qualified leads through behavioral segmentation and lifecycle marketing Drove 50% growth in lead generation and 35% brand visibility through company-wide rebrand and digital strategy overhaul Expanded paid media budgets from <$10K to $250K/month while maintaining strong ROI and supporting multi-product go-to-market launchesContact me through this profile if you wish to connect.

Experience

1. Chief Marketing Officer

   Executive Career Upgrades

   Jun 2025 — Present

   As Chief Marketing Officer at Executive Career Upgrades (ECU), the fastest-scaling executive career consulting firm in the U.S (per the Inc. and the 48th fastest-growing veteran owned company, I lead our marketing and revenue operations with a focus on scalable systems, data-driven performance, and alignment between marketing and sales execution.My focus is on performance, predictability, and profit. I build systems that convert attention into measurable business outcomes. I lead our brand strategy, paid acquisition, CRM optimization, and webinar funnel architecture across multiple platforms, driving consistent multi-7-figure quarterly revenue.I partner closely with CEO, Tim Madden, and the leadership team to translate vision into revenue and reputation. I oversee campaign strategy, CRM infrastructure, and analytics, ensuring every initiative drives measurable ROI and supports ECU’s mission to help Directors, VPs, and C-Suite leaders land six-figure roles faster and with confidence.

Education

• UCLA

  Bachelor's Degree, Political Science / International Relations / Arabic & Islamic Studies

Skills

• Working with First-Time Home Buyers
• Chapter 13 Bankruptcy
• Office Management
• First Time Home Sellers
• Social Media
• Real Estate
• National Security
• Real Estate Owned (Reo)
• Short Sales
• Property Management
• Training
• Negotiation
• Integrity
• Listings
• Certified Short Sales
• Hafa Short Sales
• Seniors Housing
• Investment Properties
• Real Estate Marketing
• Real Estate Investment Consulting
• Buyer Representation
• Residential Homes
• Communication
• Market Research
• Public Relations
• Organization
• Military Operations
• Leadership
• Intelligence Analysis
• Foreclosures
• Relocation
• Va Loans
• Public Speaking
• Reo
• Condos
• Team Building
• Referrals
• Team Management
• Bankruptcy
• Marketing