Jonathan Gabriel

About Jonathan Gabriel

Creative and data-driven Social Media Specialist with 10+ years of experience in higher education, nonprofits, and public sector consulting. Proven success designing and executing digital strategies that drive audience growth, increase engagement, and amplify brand storytelling. Skilled in social media management, content creation, analytics, and campaign optimization across Facebook, Instagram, LinkedIn, and X/Twitter. Adept with platforms like Sprinklr, Hootsuite, Canva, and Adobe Creative Suite. Passionate about mission-driven work and using digital channels to build authentic communities and elevate institutional impact.CORE SKILLSPlatforms & Management: Facebook, Instagram, LinkedIn, X/Twitter, YouTubeTools & Analytics: Sprinklr, Hootsuite, Sprout Social, Google Analytics, Canva, Adobe Photoshop & Premiere ProContent & Strategy: Editorial calendars, UGC campaigns, audience segmentation, A/B testing, video storytellingReporting & Optimization: KPI dashboards, sentiment analysis, social listening, influencer identificationMarketing Techniques: Organic growth, basic paid social, email marketing, SEO fundamentalsSoft Skills: Leadership, cross-functional collaboration, public speaking, virtual crisis counseling, adaptability, empathy

Experience

1. Delivery Lead (U s Delivery Center - Social Media Delivery Pool)

   Deloitte

   May 2021 — Present · Lake Mary, FL, US

   Oversaw a team of 5 junior analysts and led social media analytics and reporting for 25+ state and federal government clients.• Served as project manager for 60+ projects, managing capacity, ensuring quality, and streamlining reporting using Sprinklr Insights.• Developed standard operating procedures and training materials for Sprinklr dashboards and keyword-based social listening.• Conducted daily/weekly social media audits to surface emerging trends, influencers, and brand risks for public sector clients.Key Achievements:• Promoted to project lead 7 months after hire• Created Excel-based automation that reduced dashboard creation time by 30 minutes• Received Deloitte Applause Award for social media risk mitigation

Education

• University of Central Florida

  Bachelor of Arts, Digital Media (Internet & Interactive Systems)

  2001 — 2006

Skills

• Adobe Creative Suite
• Social Networking
• Enjoy Working with People
• Social Media Marketing
• Public Speaking
• Social Media
• E-Blast
• Powerpoint
• Css
• Basecamp
• Qualtrics
• Linkedin
• Twitter
• Public Relations
• Hootsuite
• Advertising
• Event Planning
• Mailchimp
• Leadership
• Content Management
• Facebook
• Web Content Writing
• Google Analytics
• Wordpress
• Web Design
• Digital Photography
• Social Media Communications
• Web Content Management
• Press Releases
• Digital Media
• Microsoft Office
• Web Content
• Supervisory Experience
• Sprout Social