Jonathan Ewing
Business Development at Tunnl | Corporate reputation & issue advocacy campaign targeting
- Role
- Senior Director, Business Development at Tunnl
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Jonathan Ewing
In 2012, I bought my first digital ads.I was working for the foreign aid lobby, targeting Ohio voters who supported our issue.If you’ve ever targeted ads online, you know that the internet is built to sell vitamins to millennial moms, not for issue advocacy or corporate communications.Facebook didn’t have a “supports foreign aid” category to select, so I used some bad proxies like “global traveler.”I would go on to spend $100 million over the next 11 years putting ads in front of people using tools that weren’t built for agencies or clients like mine.2015: airline deregulation supporters2016: independent contractor supporters2017: Obamacare repeal opposers2018: medical tourism supporters2019: self-driving car persuadables2020: biosimilar supporters2021: Western Union opposers2022: alternative education persuadables2023: sustainability supporters2024: public media supportersIn 2023, I found Tunnl, a company that built an ad targeting product specifically for my use cases. My agency bought it, used it, saw results from it, and then I went to work for them to get it into the hands of more agencies and brands who run the campaigns I’ve dedicated my career to.If you’ve been frustrated by using consumer-grade advertising tools for issue advocacy or corporate communications campaigns, I’d love to show you the results other agencies and brands have seen from switching to a product made just for them.
Experience
Senior Director, Business Development
Mar 2024 — Present · Washington, DC, US
Education
The George Washington University
BA, Political Communication
Skills
- Strategic Communications
- Politics
- Press Releases
- Social Media
- Adobe Creative Suite
- Video Production
- Social Media Advertising
- Google Adwords
- Wordpress
- Branding
- Nonprofits
- Public Policy
- Newsletters
- Public Relations
- Public Affairs
- Political Campaigns
- New Business
- Programmatic Advertising
- Content Marketing
- Landing Pages
- Reputation Management
- Marketing
- Lobbying
- Display Advertising
- Html/Css
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