Jonathan Delfino

About Jonathan Delfino

Creating an aligned strategy and company culture is often a struggle. The experiences I’ve had in my 20+ years of building brands in the consumer goods industry have proven this to me. Finding cultural capabilities while setting achievable objectives was critical in renewing distribution channels to provide an omnichannel consumer experience. I’ve led the transformation of organizations, processes, and technology in environments with constant fluctuation, while always maintaining a focus on enhancing the consumer experience. I’m motivated by the creation of cultures with clear focus, direction, and a celebration of accomplishments. Business Transformation Competencies:P&L Ownership & Financial LiteracyDigital Transformation & eCommerceOmnichannel Integration Consumer Journey OptimizationBrand Relationship ManagementStrategic Development and Operational ExcellenceGenerative AI ImplementationPersonalization of Products and ServicesSustainability and Social ResponsibilityGlobal Change Management International Expansion and Market PenetrationMerchandising and Business Development Motivational Leadership & Team DevelopmentExecutive Negotiations & Relationship BuildingPersonal Integrity & Ethical Decision Making

Experience

1. Founder

   Customer Appeal

   Jul 2021 — Present

   Retail & luxury consulting firm specializing in brand building, strategy development, retail operations, sales development, omnichannel experiences, ecommerce, supply chain and customer experiences. • Organizational transformation in the areas of People, Process, Systems, and Data• Customer journey creation for all retail formats including full price, outlet, travel retail and eCommerce. • Evaluation and development of omnichannel operations that include sales planning, store profitability, store leases, store and website buildouts, visual merchandising, and merchandising.• Evaluation, implementation, and optimization of business applications such as IBP, Supply Chain, Merchandising, eCommerce Platforms and tools, CRM, Business Intelligence, & POS.

Education

• Community College of Rhode Island

  Associate's degree, Business/Commerce, General

  1995 — 1997

• Bryant University

  MBA, Finance, Management

  2003 — 2005

• The Wharton School

  Executive Development, Leading Customer-Centric Growth

• Bryant University

  BS, Finance

  1997 — 1999

• Harvard University

  Executive Education, Program for Leadership Development (PLD)

  2013 — 2013

• Griffith University

  Study abroad

  1998 — 1998

Skills

• Project Planning
• Supply Chain
• Sales
• Wholesale
• Visual Merchandising
• Marketing Management
• Market Analysis
• Inventory Management
• Inventory Control
• Brand Management
• Cross-Functional Team Leadership
• Product Development
• Marketing Strategy
• Market Planning
• Strategy
• E-Commerce
• Supply Chain Management
• Competitive Analysis
• Assortment
• Forecasting
• Strategic Planning
• Leadership
• Sales Operations
• Trend Analysis
• Profit
• P&L Management
• Budgets
• Omni-Channel Retailing
• Market Research
• Management
• Business Development
• Brand Development
• Pricing
• Fashion
• Product Marketing
• Merchandising
• Purchasing
• Financial Modeling
• Income Statement
• Business Planning