Jonathan Cruz
Director & Producer @ Hollywood Unlocked | B2B and DTC Marketing | Digital Content Producer | Podcast Producer | Video Production | Storyteller
- Role
- Director & Producer of Digital Media at Hollywood Unlocked
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jonathan Cruz
As a seasoned Director of Digital with a 10 years in media and entertainment, I\'ve spearheaded initiatives that expanded content distribution to younger audiences, achieving a 217% increase in YouTube views. My expertise lies in conceptualizing, shooting, and editing high-performing social content that aligns with marketing objectives, tapping into emerging trends and viral opportunities. I\'ve directed, shot, and edited licensed productions and social media deliverables for notable TV series, including \"The Jason Lee Show\" on RevoltTV and \"Hollywood Unlocked with Jason Lee: Uncensored\" on Fox Soul. My technical direction of live shows like “Gagging with Jason Lee” and the “The Jason Lee Podcast” has amassed over 500K YouTube subscribers, showcasing my ability to engage and grow digital audiences.Leading the operations of a digital studio, I\'ve introduced live streaming, multi-camera shoots, and podcast setups, significantly increasing content output. My role in cultivating partnerships with external creatives and production entities has enhanced project quality and workflow efficiency. I\'ve honed my craft in both network and boutique studio settings, and successfully managed teams, advising on production costs and execution strategies to deliver top-quality content within optimal timelines and budgets. My projects, including a viral campaign for Kyrie Irving, Nike, and Nickelodeon, which garnered over 1.4M views and won a ProMax award, highlight my ability to produce content that resonates and engages. I\'m passionate about storytelling that connects with global audiences, leveraging my skills to create content that reflects diverse cultures and values.
Experience
Director & Producer of Digital Media
Jan 2021 — Present · Los Angeles, CA, US
Successfully expanded content distribution to capture a younger demographic, achieving a 217% increase in YouTube views, thereby significantly broadening our audience reach.• Spearheaded the conceptualization, filming, and editing of high-impact social media content that consistently met marketing goals and capitalized on emerging trends, viral opportunities, and online discussions.• Directed and produced all network-licensed productions and associated social media content for major TV series, including \"The Jason Lee Show\" on RevoltTV and “Hollywood Unlocked with Jason Lee: Uncensored” on Fox Soul.• Managed and technically directed live digital shows such as “Gagging with Jason Lee” and “The Jason Lee Podcast,” attracting over 500K YouTube subscribers.• Oversaw the establishment and operation of a cutting-edge digital studio, enhancing live streaming, multi-camera shoots, and podcast capabilities, boosting content production volumes.• Cultivated and managed relationships with external creatives and production firms, including videographers, editors, graphic designers, and producers, to improve project quality and streamline production processes.• Provided strategic advice on production costs and execution strategies to ensure the delivery of top-quality content within optimal timelines and budgets.• Recruited and supervised a diverse team of videographers, editors, and graphic designers, effectively managing multiple concurrent projects through various stages of production.
Education
Franklin & Marshall College
Bachelor's degree, Film/Cinema/Video Studies
New York Film Academy
Producers Course
2018 — 2018
Franklin & Marshall College
Bachelor's degree, Film/Cinema/Video Studies
2009 — 2013
Academy of Performing Arts in Prague
Cinematography and Film/Video Production
2012 — 2012
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