Jonathan Casals
Director of Sales & MarketingThe Singer Oceanfront Resort, Curio Collectionby Hilton
- Role
- Director of Sales & Marketing at The Singer Oceanfront Resort, Curio Collection by Hilton
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Jonathan Casals
Our greatest fear should not be of failure but of succeeding at things in life that don\'t really matter.” - Francis Chan.Hospitality is more than just a room, it\'s view or the amazing destination, it\'s serving and connecting with one another.I\'m genuinely excited to meet me people and to hear about their dreams and hopes!It\'s my hope to have the privilege of sitting with you and making your next life event memorable.
Experience
Director of Sales & Marketing
The Singer Oceanfront Resort, Curio Collection by Hilton
Aug 2025 — Present · US
Lead all sales and marketing efforts for The Singer Oceanfront Resort, overseeing group, leisure, and corporate segments to drive top-line revenue.Manage and mentor a high-performing team across sales, catering, and marketing, fostering a culture of excellence, creativity, and accountability.Partner with revenue management to align pricing strategies, optimize pace, and maximize profitability across all channels.Oversee branding and marketing campaigns across digital, social, and traditional platforms, ensuring consistent messaging aligned with Curio Collection by Hilton standards.Drive the full sales cycle, including site visits, proposal development, RFP responses, and contract negotiations to maintain a strong closing ratio.Cultivate strategic partnerships and local collaborations to enhance brand awareness and guest experiences.Analyze market trends, pace reports, and performance metrics to identify new revenue opportunities and adjust strategy proactively.Ensure brand positioning and guest experience remain elevated through curated messaging, impactful promotions, and innovative on-property activations.
Education
American Trade Institute
Associates Degress, Electronics Engineering
2001 — 2002
Hialeah High School
High School Diploma, Computer Science
1994 — 1997
Skills
- Tourism
- Event Management
- Meeting Planning
- Hotel Management
- Competitive Analysis
- Contract Negotiation
- Marketing
- Strategic Planning
- Negotiation
- Market Analysis
- Account Management
- Revenue Analysis
- Hospitality
- Marketing Strategy
- Hotels
- Long-Term Customer Relationships
- Micros
- Microsoft Office
- Sales
- Yield Management
- Budgeting
- Forecasting
- Onq
- Team Leadership
- Pre-Opening
- Food & Beverage
- Pricing Strategy
- Customer Service
- Revenue Forecasting
- Market Planning
- Front Office
- Team Building
- Management
- Trade Shows
- Customer Satisfaction
- New Business Development
- Time Management
- Hospitality Management
- Hospitality Industry
- Budgets
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