Jonathan Bynoe

About Jonathan Bynoe

Proud “data nerd.” Curious by nature. Focused on building long-lasting connections with customers and target audiences.I’m a bilingual global content manager, analyst, and digital marketer with a passion for data, storytelling, strategy, and customer experience. Currently at Amazon, I’m a social media communications channel lead for a global (@ Amazon) channel and built my org’s first eXternally Generated Content (XGC) program—scaling authentic, global content from employees, customers, and creators/influencers that connect brands with audiences in meaningful ways.I build integrated marketing and communications campaigns and systems that scale—where strategy, engaging storytelling, data, and automation meet.My work focuses on translating complex technology into clear, customer-first narratives, and designing the mechanisms that help teams move faster, make better decisions, and operate at scale. I’ve led flagship social channels, built global employee- and customer-generated content programs, and developed AI-enabled tools that accelerated insight discovery and execution across large, matrixed organizations.A core part of my work is data-driven decision-making. From leading global social listening at some of the largest companies in the world, to marketing strategy, integrated marketing campaigns, building AI tools to increase workflows, team efficiency and supporting behavioral analysis, to turning signals into recommendations senior leaders can actually act on. Earlier in my career, I’ve led digital marketing analytics and experimentation across retail, entertainment, media, and financial services, grounding my approach in effective strategy, segmentation, testing, and performance storytelling.I’m also a University of Ottawa guest lecturer, and mentorship and inclusive leadership matter deeply to me.Outside of work: lifelong motorsport obsessed (trackside since childhood), overall a sports geek’s sports geek (not a typo), and a former TSN Racing Pod panelist.If you’re building brand, lifecycle, or insight-led marketing programs, or if you need support with product marketing management—and care about clarity, craft, and measurable impact—I’d love to hear about what you’re working on!

Experience

1. Senior Social Media Manager - Social Media Comms

   Amazon

   Oct 2023 — Present · Seattle, WA, US

   Own strategy and end-to-end execution for flagship @Amazon channels (X and Threads), including content programming, publishing workflows, creative development, senior executive partnerships, owned and 3P brand partnerships, and performance optimization—driving 28%+ QoQ organic impressions growth for six consecutive quarters- Lead global social listening for Amazon’s communications organization (16 months), producing 4–5 senior leadership/executive-ready insight readouts per month across corporate, devices, entertainment, retail, risk issues management, and public policy- Built six AI-driven tools to automate insights and improve publishing/optimization workflows; one partner team cited ~70% efficiency gains in a QBR- Partner cross-functionally with PR, creative, and senior stakeholders to align proactive and reactive messaging during high-visibility moments and launches- Co-create video content with technical employees and senior executives across Devices, Alexa, Prime Video, Amazon Science, and AWS—supporting scripting, on-camera coaching (including senior executives), capture guidance, creative review, and platform optimization- Led flagship social rollout for major product, GTM, and innovation moments, including the Alexa+ launch and AWS “Made for This” F1 (Formula 1) campaign work tied to broader integrated marketing efforts.

Education

• Algonquin College of Applied Arts and Technology

  Advertising and Marketing Communications Management, Communication and Media Studies

  2015 — 2018

• University of Ottawa

  Bachelor's Degree, Sociology, Minor in Political Science

Skills

• Merchandising
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Microsoft Powerpoint
• Press Releases
• Digital Media
• Media & Entertainment
• Sales Promotion
• Customer Experience
• Marketing Strategy
• Music Theory
• Social Media
• Os X
• Content Marketing
• Entertainment
• Fitness
• Mac Os
• Teamwork
• Ios
• Public Relations
• Marketing
• Public Speaking
• Communication
• Google Analytics
• Social Media Blogging
• Event Planning
• Customer Service
• Time Management
• Retail
• Publications
• Electronics
• Microsoft Word
• Music
• Visual Merchandising
• Microsoft Office
• Sales
• Sports