Jonathan Berthold
VP, Revenue @Moz
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WORK HISTORY
VP, Revenue @Moz
Montreal, QC, CA
Owning and driving revenue growth for Moz Pro, Moz API, and Moz Local self-service SaaS products.• Optimizing traffic acquisition, conversion, activation, and retention strategies through systematic experimentation and data-driven decision-making.• Directing high-performing marketing teams across Growth, Brand & Content, and Customer Lifecycle divisions.• Developing best-in-class analytics and BI reporting, partnering with data teams to implement dashboards thatimprove visibility, inform strategy, and align teams on KPIs.• Implementing operational maturity frameworks, project management best practices, and cross-functional alignment to enhance marketing efficiency.• Aligning product and engineering roadmaps with revenue-driving opportunities.• Collaborating with Ziff Davis on evaluating M&A opportunities & general partnerships.
EDUCATION
Dawson College
DEC, Commerce
Concordia University
Bachelor of Commerce, Marketing
SKILLS
ABOUT JONATHAN BERTHOLD
I\'m not your typical performance marketer. I don\'t believe in following the playbook.I rewrite it.Over the past 15 years, I\'ve led high-performing marketing teams, built revenue-generating engines from scratch, and developed marketing systems for companies ranging from local businesses to Fortune 500 brands. I thrive at the intersection of data, creativity, and experimentation, especially when performance marketing meets product innovation.I lead revenue growth at Moz for our self-service products: Moz Pro, Moz Local, and Moz API. I oversee cross-functional marketing teams (Growth, Brand & Content, Product Marketing & Lifecycle) and drive impact through scalable strategies, analytics maturity, and full-funnel optimization. I also collaborate closely with product, engineering, and corporate development teams on roadmap alignment and partnership opportunities.Before Moz, I helped scale the lead-gen and performance marketing divisions at Rank Media and Plus Company, building everything from custom analytics dashboards to monetizable funnels and SEO content machines. I\'ve also consulted on growth strategies for brands like Realtor, UHC, Ritz-Carlton, Empire Today, Sun Life, Toyota, Telus, and Vivint.Marketing isn\'t just my career; it\'s my hobby. I can lose hours auditing media campaigns or refining GTM strategies, and I love teaching others what I\'ve learned. Whether presenting to other professionals or riffing on AI SEO trends on LinkedIn, I\'m here to share, learn, and keep pushing boundaries.Let\'s talk if you\'re interested in performance marketing, revenue growth, lifecycle marketing in SaaS, or just talking shop.
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