Jonathan Yu

Business System Analyst @ Zeta Global | Strategic Business Solutions

Role
Business System Analyst at Zeta Global
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Jonathan Yu

Experienced business intelligence professional with the unique ability to translate data…

Experience

  1. Business System Analyst

    Zeta Global

    Aug 2022 — Present · New York, NY, US

    Led complex onboardings and implementations of Zeta’s ESP, CRM, and CDP platforms from post-sales through go-live• Integrated complex data feeds, while providing analysis and strategic recommendations for business stakeholders• Developed strategic marketing solutions that leveraged CRM tools to improve user acquisition, conversion, and total life timevalue• Designed marketing strategies that improved client email campaign revenue by 100% YOY for the same holiday period• Managed client relationships, BAU projects, and served as the subject matter expert for Zeta’s ESP, CRM, and CDP products• Delivered precise functional specifications that included functional hierarchy, business rules, interface design, data analysis,and data mapping to clients and development staff• Collaborated with clients, Development, Product, QA, and Production Support teams to communicate, verify, and test thedesired functional solutionsSkills: REST APIs · Business Strategy · Data Analysis · Business Analysis · Microsoft Excel · SQL · Customer Relationship Management (CRM)

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