Jonathan Yefet

About Jonathan Yefet

During my time at The Economist I managed paid social marketing campaigns for multi-million dollar content programs for some of the world\'s largest industry-leading brands (Eg. Facebook, Samsung, Dell, IBM, Gilead, Pfizer, Novartis, Medtronic, Roche, JPMorgan, Charles Schwab, Tiffany\'s Bentley).

Experience

1. Social Media & Digital Content Lead

   Optimum

   Nov 2022 — Present · NY, US

   Created and manage the Optimum’s social media content calendar, ensuring timely publishing of social media content• Doubled output of organic social media posts on Facebook and Instagram year-on-year• Lowered Optimum’s cost-per-visitor costs by 35% on Facebook and 1350% on Instagram through boosting optimizations• Lead creative brainstorms and submit briefs to in-house design team for the development of creative assets• Launched Optimum’s first LinkedIn page to allow for larger exposure of company products, services and content• Establishing Employee Advocacy program for easy distribution of Optimum content through colleague social accounts• Began company’s first boosting strategy on both LinkedIn and TikTok, increasing content visibility on each platform• Setup quarterly social media and analytics benchmark reports

Education

• Brandeis University

  Bachelor of Arts (B.A.)

Skills

• Content Marketing
• Administrative Work
• Microsoft Powerpoint
• Event Planning
• Office Support
• SEO
• Managing Database
• Microsoft Suites
• Blogging
• Social Media Marketing
• Public Speaking
• Public Relations
• Microsoft Office
• Social Media
• Imovie
• Twitter
• Social Media Optimization (Smo)
• Mac Os X
• Citrix
• Project Management
• Great Plains Software
• Keynote
• Youtube
• Editing
• Powerpoint
• Brand Management
• Music Production
• Os X
• Executive Administrative Assistance
• Social Media Strategist
• Wordpress
• Email Marketing
• Marketing Communications
• Brand Development
• Writing
• Garageband
• Marketing
• Google+
• General Office Skills
• Facebook