Jonathan Watts
Head of Production @Adelphoi Music Ltd
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WORK HISTORY
Head of Production @Adelphoi Music Ltd
Lead music direction, supervision, and bespoke production for global campaigns, overseeing creative, strategic, and operational output across studios in London and Amsterdam.• Directed award-winning music campaigns for Lay’s, Pepsi, Gatorade, Nando’s, and Smirnoff• Developed the Nando’s Sonic Logo — Bronze at 2024 Creativepool Awards, Silver at 2025 Transform Awards Europe• Led orchestral re-record of Édith Piaf’s No Regrets for Pepsi’s Thirsty For More — recorded at Abbey Road Studios with 37-piece orchestra• Recognised with awards at the Clio Music Awards, LIA, CreativePool, and finalist status at the Music & Sound Awards• Featured in Campaign, LBB, Shots, and Music Week for sonic branding and music strategy
EDUCATION
University of Northampton
HND, Graphic Design & Marketing
SKILLS
ABOUT JONATHAN WATTS
I’m an award-winning Music Supervisor and Producer, specialising in bespoke composition, re-records, licensing, and sonic branding for global advertising campaigns.As Head of Production at Adelphoi Music, I’ve led music on high-profile projects for some of the world’s most recognisable brands — including Pepsi, Smirnoff, Nando’s, Gatorade, and Qatar Airways. My recent work includes developing the Nando’s Sonic Logo (CreativePool Bronze Winner 2024, Transform Awards Silver 2025), and creatively directing the orchestral re-record of Édith Piaf’s No Regrets for Pepsi’s Thirsty For More campaign, recorded live at Abbey Road Studios.I’ve worked directly with artists such as Little Simz, Fatman Scoop, and General Levy, and have secured licensing from icons like John Barry, The Who, and Fleetwood Mac. My work has earned recognition at the Clio Music Awards (for Smirnoff Global), London International Awards (LIA), CreativePool Awards, D & AD, and as a finalist at the Music & Sound Awards.I’m an active committee member of PCAM and a vocal advocate for fair practices in music production. I’ve contributed to industry thought leadership via events like Campaign’s Audio Summit, and hosted on Soho Radio and Ministry of Sound Radio, where I explore emerging trends in culture and sound.My focus remains on crafting culturally resonant music that elevates storytelling and brand identity — helping campaigns connect deeply with their audiences while standing apart from the noise.
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