Jonathan W.

About Jonathan W.

I’m Jonathan, and I love sports and tech. The world around us is constantly changing with gazillions of innovations, and the sports industry is no stranger to these shifts. Over the past three years, I’ve immersed myself in this intersection, making a mark in fan engagement, community building, and graphic design.As the CEO of the Big3 Ball Hogs, I spearheaded the creation of the “Pig Pen,” a fan-led fan section that redefined arena engagement and fostered a vibrant community atmosphere. I’m passionate about exploring what fans have to bring to the table and have spent tons of physical and emotional hours researching ways to elevate the overall experience for fans, particularly through web3, which democratizes how they engage with the teams they love.In 2022, I was fortunate to join Krause House DAO, where I led projects blending traditional fan engagement with decentralized approaches. I’ve been at the forefront of the evolving landscape of sports and fan interaction, and seeing how new technology empowers fans is truly the best.I thrive in dynamic environments and am pumped about exploring and experimenting with new ways to reshape how fans connect with themselves and their favorite teams and leagues. This adventure has ignited my love for creative solutions, and contributing using media I’ve created to engage fans through content has served as the metaphorical gasoline to my creative fire.Outside of geeking out over sports, fandom, and media creation, I can be found at the park with my three dogs or on the sofa watching garbage reality TV with my wife and son. If you’re looking for a creative thinker who can elevate fan experiences, client bases, or contribute to forward-thinking projects, I’m your guy. And if you want to talk about the latest season of Gold Rush: Alaska, I’m also your guy. Either way, let’s connect!

Experience

1. Advisor

   Krause House

   Apr 2022 — Present · Auburn, AL, US

   Empowering Fans at the Forefront:At Krause House, we\'ve rooted our ethos in a simple, powerful principle:\"The Fan Comes First\". As KH seeks to change all things fandom, a huge catalyst for creating \"The Internet\'s Home Team\" is a heavy belief in the boundless potential of fan-driven content.Digital Fan Engagement:I was contracted by the \"YNG Dreamerz\" team within the Overtime Elite basketball league to manage their online community on Discord. This focus ushered in a vibrant community of domestic and international OTE fans, growing from zero to 500 members in a season. Harnessing fan energy, we saw a cascade of unique content ranging from podcasts to memes.Content Creation & Amplification:Understanding that content is merely the spark, I began my journey in learning the Adobe Creative Suite to design gripping visuals for platforms like Instagram and TikTok. Partnering with Karate Combat, I introduced and produced a podcast, merging MMA enthusiasts with the nuances of web3 and DAO sports.Strengthening Team Dynamics:In online community management for OTE, I helped roll out initiatives from games to fan-led activities. Such efforts not only amplified fan engagement but also earned accolades OTE, Karate Combat, and the Big3 alike.The Way Forward:To truly evolve, I believe sports entities must prioritize fans over traditional B2B confines. By placing fans at the core, a team or league can unlock richer engagement and untapped revenue avenues. At Krause House, our trajectory remains laser-focused on delivering an unparalleled fan-centric experience.

Education

• The University of Tennessee at Chattanooga

  Bachelor of Science (BS)

  2009 — 2014