Jonathan Smith
Director of Streaming and Digital @ HBOMAX | Campaign Management, Audience Targeting
- Role
- Director of Streaming, Global Media Measurement & Acquisitions Hbomax Cnn Discovery Plus at Warner Bros. Discovery
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jonathan Smith
Senior media executive with 15+ years of experience leading owned-media, programming,distribution, and performance strategy across linear, digital, and DTC ecosystems for globalentertainment and lifestyle brands. Proven track record driving audience growth, campaign ROI,and platform optimization across streaming, TV Everywhere, VOD, programmatic, and MVPDpartnerships. Trusted cross-functional leader translating corporate strategy into scalable operatingmodels across Marketing, Programming, Analytics, Sales, and Distribution.
Experience
Director of Streaming, Global Media Measurement & Acquisitions Hbomax Cnn Discovery Plus
Nov 2023 — Present · New York, NY, US
Own global owned-media strategy for DTC brands including Max, CNN App, and Discovery+ acrosslinear, streaming, programmatic, and MVPD platforms. Lead media valuation, forecasting, ROIanalysis, and Mixed Media Modeling in partnership with Marketing Intelligence and Finance.
Education
Emerson College
BA, Film Production, political communications
2003 — 2006
The New School
Masters, International Affairs
2009 — 2011
Emerson College
Bachelor's degree, Cinematography and Film/Video Production
Cate School
High School Diploma
1999 — 2003
Skills
- Broadcast Television
- Digital Media
- Television
- Producing
- Post Production
- Film Production
- Content Strategy
- Film
- Video Production
- Broadcast
- Avid
- Fixed Assets
- New Media
- Politics
- Entertainment
- Event Planning
- Video Editing
- Editing
- Nonprofits
- Video
- Broadcasting
- Advertising
- Video Post-Production
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