Jonathan Silva

About Jonathan Silva

I build the market narrative for developer tools.Twelve years at GitKraken: Sales Engineer, then founding Director of Support, then the company\'s first product marketer in 2021. The support background shapes how I work. I know where adoption breaks down before it shows up in the data, which means positioning starts from customer reality rather than product claims.The work that defines how I think: ahead of GitKraken Desktop 12.0, I identified documented user fatigue with AI feature launches and made a counter-intuitive call. Rather than leading with AI capability, I centered the release on developer control, the ability to see what AI is doing and intervene when it goes wrong. That framework became the organizing logic for everything: the messaging, the launch content, the sales narrative, and a course I built end-to-end. User response was among the strongest in recent memory.A few things I own that most PMMs don\'t do themselves: I script, record, edit, and produce technical video content (nearly 4.7M total views across the channel). I build AI operational systems the team actually runs on. I\'m the demo resource for high-stakes enterprise deals. And I built the Help Center documentation infrastructure that drove a 25.1% year-over-year reduction in support ticket volume.

Experience

1. Senior Product Marketing Manager

   Gitkraken

   Feb 2024 — Present

   I own how GitKraken goes to market. Positioning, launch strategy, technical content, sales enablement, and the AI operational infrastructure the team runs on.The v12.0 launch is the clearest illustration of how I work. Twelve months of AI feature promotion had created visible user fatigue. The top comment on our previous release video thanked us for finally focusing on UX over AI. I identified the brand risk before a brief was written and made a counter-intuitive call: center the release on developer control and verification rather than AI capability. That reframe became the positioning framework that drove all launch assets, the sales narrative, and a course I designed and produced end-to-end. User response was among the strongest in recent memory.Other work in this role- Built the AI operational infrastructure the marketing team now runs on: a Claude-to-HubSpot MCP integration that automates developer intelligence pipelines, custom GPT editorial workflows adopted by four team members, and a Help Center AI assistant that improved self-serve resolution- Own the live demo standard for high-stakes enterprise deals, including a GitKraken Desktop opportunity. I run demos discovery-first: questions up front, narrative adjusted in real time. Also designed and run open office hours for the sales team, 30-minute coaching sessions where reps come prepared with a live demo and receive specific feedback on what to add, cut, and how to handle field objections- Led a Help Center modernization covering 80+ pages and 300+ screenshots. Deployed AI-assisted editorial systems that improved content clarity at a scale no manual process could match. Result: 25.1% year-over-year reduction in support ticket volume- Produced over 170 videos across my time at GitKraken. 4.7M total views on the channel. Full production (scripting, recording, editing, Remotion-powered motion graphics) done in-house.

Education

• Arizona State University

  Masters of Science, Management

• Arizona State University

  Bachelor of Science (B.S.), Mechanical Engineering

Skills

• Customer Success
• Sales
• Certified Scrum Master Csm
• Customer Service
• Scrum
• Technical Support
• Leadership Development
• Spanish
• Problem Solving
• Camtasia
• Research
• Management
• Leadership
• Youtube
• Webinars
• Axosoft
• Training