Jonathan Seaman
Director @Aft Group
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WORK HISTORY
Director @Aft Group
South Yorkshire, GB
Board-level role supporting the development and deployment of technology solutions for the motor trade. • Strategic oversight of automotive finance and dealer technology platforms • Advising on product-market fit, dealer adoption, and operational usability • Focus on solutions that improve compliance, efficiency, and customer understanding
EDUCATION
Thomas Rotherham
Mathematics
ABOUT JONATHAN SEAMAN
Today, I leverage my industry knowledge to consult on automotive technology solutions and retail strategy, helping organisations navigate the evolving landscape of automotive retail. Passionate about delivering value through innovation and customer-centric strategies, I continue to seek out opportunities to shape the future of automotive retail.I’m an automotive operator with over 30 years in the motor trade, spanning franchised groups, independents, large-scale retail, and automotive technology.I’m the Founder of anycolourcar.com, a modern independent business built around transparency, strong processes, and fair outcomes for customers. Alongside retail, I’ve led service & repairs, customer experience, finance, compliance, and operational delivery — always with a focus on doing things properly rather than quickly.In parallel, I work with automotive technology and media-led marketplaces, helping connect dealers, finance, and customers through platforms that prioritise clarity, compliance, and performance.My approach is consistent across everything I do: • systems that support people • commercial decisions grounded in common sense • long-term trust over short-term winsFamily comes first — which is exactly why I build businesses that are resilient, ethical, and built to last.
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