Jonathan S. Barton

About Jonathan S. Barton

Biotech founders, venture capital teams, and growth-stage companies often face the same…

Experience

1. Chief Brand Officer

   Black Book Agency Group

   Apr 2025 — Present · Dallas, TX, US

   As Chief Brand Officer of The Black Book Agency, I lead the strategic development and creative execution of our brand at a pivotal time of expansion and transformation. My role is rooted in a shared mission to deliver values-driven strategy, authentic storytelling, and enduring impact for visionary clients across the private capital, family office, and growth-stage landscapes.Working closely with the Founding and Managing Partners, I guide how Black Book shows up in the world—crafting narratives, aesthetics, and experiences that reflect our commitment to clarity, excellence, and legacy-building. In addition to stewarding the agency’s internal brand evolution, I also offer fractional CBO services to clients seeking to align their brand expression with their strategic goals.Core responsibilities include:• Leading the development of a cohesive and scalable brand strategy that captures the agency’s distinct voice and value proposition across platforms and audiences.• Overseeing all facets of creative direction—from campaign aesthetics and event experiences to brand collateral and visual storytelling.• Developing emotionally resonant narratives that articulate our mission, drive trust with stakeholders, and elevate the cultural relevance of our work.• Ensuring consistent brand expression across digital, experiential, and internal touchpoints.• Supporting executive-level communications, investor materials, and thought leadership positioning to amplify the agency’s influence and reach.• Collaborating cross-functionally with internal teams, client partners, and external creatives to deliver best-in-class design and storytelling.This role allows me to integrate my background as a founder, creative strategist, and investor to help our clients shape narratives and brand ecosystems that drive connection, catalyze growth, and stand the test of time.

Education

• University of Oklahoma

  BFA, Design and Visual Communications

  2009 — 2015

• University of Oklahoma

  BBA, Entrepreneurship and New Venture Development

  2009 — 2015