Jonathan Roberts

About Jonathan Roberts

Most marketing emails are invisible. Not bad. Not offensive. Just. forgettable. The kind that get opened, skimmed, and deleted without a second thought. That invisibility costs brands millions in unrealized revenue. I\'m Jonathan, co-founder of MODULR — an anti-boring email copywriting framework that turns \"fine\" emails into emails people actually want to read (and click). We work with mid-market brands and enterprise teams on Revenue Sprints: 4-week engagements where we audit, rewrite, and test your highest-impact email sequences. Welcome flows. Win-backs. Promos.Typical result: 20-40% lift in email-driven revenue.The MODULR scoring system breaks down exactly why some emails work and others don\'t — Big Idea, Hook, Opinion, Data, Upside, CTA. No fluff, no \"best practices.\" Just what actually drives opens, clicks, and revenue. I\'ve spent 10+ years in marketing. My expertise includes marketing leadership, strategic media planning, integrated marketing campaigns, SEO/SEM, paid campaigns (Google Ads, Meta, LinkedIn), marketing ops, data analytics, and email marketing. I have learned that even \"boring\" industries can tell compelling stories. If your emails sound like everyone else\'s emails, let\'s talk. DM me or book a call:

Experience

1. Co-founder

   Modulr Marketing

   Dec 2022 — Present · Salt Lake City, UT, US

   Anti-boring email copywriting for brands that want emails people actually read.We run Revenue Sprints: 4-week engagements where we audit, rewrite, and test your highest-impact email sequences.$4.7M+ revenue influenced across 23 companies.If your emails sound like everyone else\'s, they\'re costing you money.

Education

• Utah State University

  Bachelor's Degree, Sociology

  2009 — 2013

• Southern Utah University

  Master's Degree, Public Administration

  2014 — 2015

• Utah State University

  Bachelor's Degree, Political Science and Government

  2009 — 2013