Jonathan Rigby
Global CSO @ Omnicom Media + Initiative | Author of Fame & Flow | ex-Ogilvy, Digitas, WPP Fellow
- Role
- Global CSO at Initiative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jonathan Rigby
Born in Lancashire, raised in Germany, and educated back in the UK — only to build a career that went East to Hong Kong and West to New York. From research to brand planning, comms strategy to customer engagement, and a WPP Fellowship ensured I stayed a curious sponge early on.I cut my teeth at the Ogilv-ersity, helping clients like American Express, British Airways and UPS make their brands more valuable to their consumers — and vice versa.Today I’ve found a home at IPG Mediabrands, leading the strategy craft across Initiative, UM, and Mediahub. I’ve turned my attention to the wonderful world of media — applying the principles of brand and customer engagement to help brands build fame and drive flow.On that topic I’m the co-author of Fame & Flow, a new model for brand growth in this fragmented, attention-starved marketing landscape.When not plugged into a laptop, debating some fragment of a thought with the LLM du jour, you’ll find me outside in the real world — far from marketing’s influence (or so I like to think).
Experience
Global CSO
Jun 2022 — Present · New York, NY, US
Education
Humboldt-Universität zu Berlin
Politics & International Relations, Politics
2005 — 2006
King's College London
BA International Politics & German, History, Economics, Politics, German
2002 — 2007
Skills
- Digital Strategy
- Integrated Marketing
- Customer Insight
- Digital Marketing
- Creative Strategy
- Social Media
- Social Business
- Mobile Marketing
- Media Planning
- Digital Media
- SEO
- Microsites
- Brand Health Tracking
- Copy Testing
- Social Marketing
- Marketing Communications
- Marketing Research
- Interactive Marketing
- Strategy
- Ppc
- Mobile Devices
- Email Marketing
- Market Research
- B2b Marketing
- Online Marketing
- Analytics
- Google Analytics
- Corporate Branding
- Brand Development
- Online Advertising
- Content Strategy
- Consumer Insight
- Brand Management
- Media Strategy
- Sem
- New Media
- Consumer Behaviour
- B2b
- Direct Marketing
- Comscore
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