Jonathan Renes
Strategic Marketing Communications Leader - Specializing in creating communications plans and content for digital, internal, external, and sales channels.
- Role
- Global Senior Strategic Marketing Communications Manager, Rms Division at Charles River Laboratories
- Location
- Pawtucket, RI, US
- LinkedIn followers
- 500 followers
About Jonathan Renes
I’m a passionate communications professional who integrates digital and traditional marketing, brand management, internal communications, and public relations competencies to build strategic global marketing communications programs. I bring diverse company stakeholders together by developing creative marketing plans and dynamic messaging to launch product campaigns through multiple marketing channels - increasing brand awareness and enabling sales teams. I’m adept at creating content for customer sales journeys, analyzing customer trends, promoting events, producing videos, and managing teams.Key CompetenciesBrand Marketing Communications - Internal and external Strategic Integrated Marketing PlansSales Enablement Event Management Public and Media RelationsWriting and Editing Content Management and CreationDigital Content MarketingSocial Media StrategistCommunications experience in the healthcare, technology, life sciences, environmental, and insurance, industries.
Experience
Global Senior Strategic Marketing Communications Manager, Rms Division
May 2024 — Present · Boston, MA, US
Partner with marketing, business, and sales stakeholders to design and develop strategic communications programs, content, and collateral to drive lead-generation efforts across the portfolio.* Create a wide array of educational and promotional content for lead acquisition campaigns. I monitor performance, set goals, evaluate effectiveness, quantify ROI, and optimize returns to improve future projects. Earned nickname \"The Client Whisperer.\"* Manage all aspects and communications needs for product marketing launches and promotions. Partner with C-suite executives, marketing operations, business, and sales stakeholders to ensure streamlined communication program development across all marketing channels.* Support SEO/SEM campaigns through trends and keyword insights and develop appropriate web pages and content for campaign success.* Utilize Pardot and Salesforce to implement, monitor, and communicate campaigns to sales teams and executives.* Collaborate with market research team to develop lead generation projects for new and niche markets. Work with business analytics to help research and understand the market dynamics and market potential in assigned areas, identify market growth opportunities, and incorporate them into marketing program development.* Manage and develop event communications programs for virtual and in-person events.
Education
University of Massachusetts Amherst
Bachelor's Degree, Communications
1986 — 1990
New York University
Other, School of Continuing Education - Business
1992 — 1994
Skills
- Marketing
- Public Relations
- Crisis Communications
- Publicity
- Advertising
- Strategy
- Strategic Communications
- Marketing Strategy
- Social Networking
- Strategic Planning
- Microsoft Office
- Internal Communications
- Non-Profits
- Strategic Media Relations
- Event Management
- Press Releases
- Brand Management
- Program Budgeting
- Public Speaking
- Writing
- Strategic Public Relations Planning
- Nonprofits
- Social Media
- Media Relations
- Integrated Marketing
- Leadership
- Event Planning
- Sales
- Content Development
- Social Media Marketing
- Marketing Communications
- Management
- Corporate Communications
- Copywriting
- Broadcast
- B2b Marketing
- Editing
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