Jonathan Wegner
Strategic Advisor | Communications, Product & Business Leader | Driving Growth & Market Transformation Across Defense, Tech & Consumer
- Role
- Principal, Chief Strategist at Wegner Co
- Location
- Louisville, CO, US
- LinkedIn followers
- 500 followers
About Jonathan Wegner
I’m a strategic advisor and leader with 20+ years of experience driving business transformation across operations, communications, product, and go-to-market strategy — spanning defense tech, consumer goods, and global lifestyle brands.My strength is building alignment: between leadership and execution, product and market, brand and voice. Whether leading a turnaround, launching a new category, or preparing for investment, I help teams translate complexity into clear strategy and operational focus that drives measurable outcomes.In every role, I’ve worked to create organizational alignment — not as a solo act, but by partnering with founders, creatives, and leadership teams to connect messaging with strategy, audience, and ambition. I’ve built communications functions from the ground up, advised on executive positioning, and led internal agencies that turn brand thinking into business results.Beyond communications, I’ve helped reshape product portfolios, reset business models, and define market strategies that restore momentum and deliver results — whether doubling valuation, modernizing legacy brands, or unlocking new categories.
Experience
Principal, Chief Strategist
Nov 2023 — Present · Denver, CO, US
Management consulting focusing on business strategy, brand, marketing, product strategy and development. Currently working with clients in defense industry, packaged consumer goods, sporting goods, and health domains.Overwatch Project — Provided ongoing strategy and marketing support.WOOX — Supported development of product, brand, and marketing strategies.DSG TEC USA — Worked with Ownership to mature the business as it transitions from R&D phase to commercialization.
Education
Canberra Institute of Technology
Adv. Dip., Graphic Design
2000 — 2001
University of Canberra
Masters, Marketing Communications
2010 — 2011
Skills
- Digital Strategy
- Retail Design
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Product Development
- Marketing Strategy
- Strategy
- Integrated Marketing
- Creative Direction
- Social Media Marketing
- Strategic Planning
- Creative Strategy
- Leadership
- Industrial Design
- Corporate Communications
- Market Research
- Management
- Online Marketing
- Creative Development
- Design Strategy
- Brand Development
- Digital Marketing
- Strategic Partnerships
- Strategic Communications
- Digital Media
- Product Marketing
- Communications Planning
- Graphic Design
- Marketing Communications
- Direct Marketing
- Branding & Identity
- Art Direction
- Advertising
- Retail Marketing
- Social Media
- Copywriting
- Internal Communications
- Media Relations
- Corporate Identity
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