Jonathan Messeroff

About Jonathan Messeroff

Experienced Senior Digital Product and E-commerce Manger with an emphasis in experimentation, analytics, technical and business alignment, conversion rate optimization, SEO, and content management infrastructure. Proficient in software and platforms including Optimizely, Amplitude, Google Analytics, Contentstack, Drupal, Wordpress, SchemaApp, Siteimprove, Hotjar, Workfront, ServiceNow, Jira, and others. Additional professional pursuits include residential Real Estate, lead generation and content creation.

Experience

1. Senior Manager of Digital Products & Experimentation Performance Marketing

   Holiday Inn Club Vacations

   Mar 2020 — Present · Orlando, FL, US

   Lead the strategy, execution, and measurement of the company’s web experimentation and optimization programs, driving measurable improvements in conversion rate, engagement, and site performance. Achieved a 44% win rate and delivering an average lift of 15% for successful test variants- Manage cross-functional team of developers, UX designer, QA analysts, and analytics product owner; define priorities, write user stories, and oversee sprint planning to ensure delivery of high-impact digital initiatives- Oversee SEO, CRO, and Core Web Vitals initiatives, collaborating with Marketing and IT to optimize web performance and user experience- Serve as Product Owner of Amplitude Analytics, guiding taxonomy, data strategy, and reporting to support campaign analysis, product performance, and business insights- Partner with Technology, Product Owners, and Business Unit Leaders to define requirements and quarterly roadmaps for new and existing digital products- Manage relationships with key vendors including Amplitude, Optimizely, and SEO/CRO partners; establish scopes of work and ensure project alignment with strategic goals- Champion a test-and-learn culture, sharing experiment results with Marketing and leadership teams and using insights to drive future strategy.

Education

• Florida State University

  English; Creative Writing, English, Creative Writing, Philosophy

Skills

• Social Networking
• Social Media Marketing
• SEO Copywriting
• Online Marketing
• Property Management
• Copywriting
• Social Media
• Omniture
• Web Analytics
• Facebook
• Illustrator
• Sales
• Customer Service
• Marketing
• SEO
• Email Marketing
• Corporate Branding
• Wordpress
• Travel Writing
• Advertising
• Photoshop
• Graphic Design
• Management
• Crm