Jonathan Mendez

About Jonathan Mendez

Jonathan launched his career in Boston as a graphic designer & brand strategist, developing a keen eye for persuasive storytelling early on. As a Creative Director, he oversaw brand strategy, identity development, design, & event production, orchestrating vibrant, in-person experiences—ranging from festival activations to retail stores to product launch parties—that demanded unforgettable brand moments.His path led him to iProspect where he took on global performance marketing for Fortune 500 & enterprise accounts such as Petco, L.L.Bean, Apple Music, FTD, and more. Overseeing multi-million-dollar SEM, programmatic, and display budgets, Jonathan married data-driven targeting & cutting edge technology with user-focused narratives, driving transformational revenue gains.Seeking larger challenges, he moved to Neil Patel Digital as Director of Paid Media, tasked with building the department from the ground up. He integrated paid media efforts with SEO & content teams, unlocking new growth avenues for clients across varied industries.Next, Jonathan became the first non-founder hire at Markacy—later recognized in ADWEEK’s Top 20 Fastest Growing Agencies—initially as Head of Paid Media & eventually transitioning to Managing Director of Marketing Strategy. During his five-year tenure, he shaped brand strategy and analytics for DTC & B2B clients of all sizes, helping Markacy embed multidisciplinary experts into every facet of growth. Under his leadership, brands like Hobo Bags, Droplette, Mars Pet Brands, Malbon Golf, Sabah Shoes, Oars+Alps, & BKV Energy saw major gains in customer acquisition and retention.He also spearheaded “Gather,” an in-house analytics platform unifying real-time marketing and eCommerce data in a user-friendly UI—merging attribution insights, brand & product trends, creative performance, & funnel analytics thru post-purchase. This holistic vantage point enabled data-driven optimization, scaling budgets and delivering millions in incremental revenue for both disruptors & large enterprises.Simultaneously, Jonathan consulted on eCommerce transformations, subscription-based launches, and brand identity workshops, forging digital partnerships and global go-to-market strategies across fashion, wellness, & beyond.Now, he helps organizations push boundaries by bridging brand vision with tangible results, championing creative direction & scalable eCommerce growth. He prioritizes consumer empathy, strategic integration, & operational efficiency, ensuring every brand experience resonates with customers & meets overarching business goals.

Experience

1. Creative Director

   Zamforia

   Jan 2007 — Present

   Championed product evangelism brand strategies, identity development, graphic design, fine art and event production, orchestrating vibrant, in-person experiences - ranging from festival activations to retail stores to to product development to product launch parties- Boston 40-under-40 Award- Best Retail Store in Boston’s South Shore

Education

• Suffolk University

  Bachelor’s Degree, International Relations/Government, Spanish

• Jeju University, South Korea

  Political Science and Government

• Suffolk University Madrid, Spain

  Bachelor’s Degree, History, Spanish language, Spanish Cultural Studies