Jonathan Kauffman
Editorial strategist, content strategist, and freelance writer | Storytelling with a purpose
- Role
- Content Lead, Scaled Operations at Airbnb
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Jonathan Kauffman
I\'m a strategic editor and nimble writer who works with nonprofits and purpose-driven…
Experience
Content Lead, Scaled Operations
Dec 2024 — Present
I lead a team of writers crafting copy for high-profile Airbnb Original Experiences, prototypes and new features, and special partnerships. Our work weaves together storytelling, UX, and marketing copywriting. My work brings together many cross-functional departments and teams to• prototype new products, new partnership initiatives, and new editorial features• maintain consistently high-quality, engaging copy that makes hosts and partners shine• train writers across the department in new features and updates to the style guidelines• train cross-functional teams on how to pull together the information creatives need to produce top-quality work • provide and edit copy for special initiatives, landing pages, and communications• prepare and QA copy for executive review, then cascade their feedback across the entire copy team• test and refine tools for AI-assisted editing and copywritingIn 2021, I previously worked with this team to edit search-page content, overseeing work from an exterior content-production firm in order to improve quality and consistency.
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