Jonathan Jj James
Senior Director, Unscripted Content and Development @National Football League (NFL)
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WORK HISTORY
Senior Director, Unscripted Content and Development @National Football League (NFL)
Los Angeles, CA, US
We use a data-driven approach to create content that informs, educates and entertains fans across the NFL landscape. Specializing in serialized long-form content, we make it well once so it can be used multiplatform for years to come
EDUCATION
Ithaca College
Bachelor's degree, Sports Communication
ABOUT JONATHAN JJ JAMES
Dynamic executive producer and senior director with 15+ years of experience shaping content strategy across YouTube, Social, Linear, CTV, FAST, and DTC platforms.As Senior Director of Unscripted Content & Development at the NFL, I lead a high-performing team of producers focused on driving both engagement and revenue—delivering over 700 million views on NFL digital platforms in 2024 alone.A versatile storyteller with strong journalistic roots, I combine editorial instinct with a deep understanding of digital media to create content that resonates. I’m especially passionate about YouTube optimization—leveraging data-driven insights, audience behavior, and platform algorithms to increase discoverability, retention, and monetization.Passionate about integrating AI and innovation into the creative process to drive scale, efficiency, and smarter storytelling.
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