Jonathan B.

Demand Generation Manager @Virgin Media O2

Responsible for the delivery of all team performance targets, KPI`s and objectives. Establish key performance indicators (KPIs) and metrics to measure the success and impact of demand generation initiatives. • Continuously adapting contact strategies based on insights and market behaviors that enable the team to successfully seek out new logos. Derive data value pools within the existing VMO2 base to uncover up sell and cross sell opportunities to drive trading performance.• Responsible for reporting on all channels of demand for medium business and have open dialogue with marketing and the data insights team to discuss ways in which to drive demand and work towards increased conversions whilst ensuring a positive return on investment.• Leverage data-driven insights to derive short/long term strategies that optimise campaigns and drive results by reporting on the success of demand generation activity, using metrics such as lead volumes, activity levels and sales conversion metrics.• Maintain and influence relationships with stakeholders in other areas to ensure agreed strategies are being adhered to or provide relevant feedback to assist with improvement.• Key stakeholder in transformation projects. Designing and mapping new processes, through to UAT and the implementing of new solutions.