Jonathan Herreros

About Jonathan Herreros

Possibly one day create my own graphic design agency or create a line of western inspired tee shirts.

Experience

1. Marketing Art Director

   Jan Barboglio

   Nov 2023 — Present · Dallas, TX, US

   As a multidisciplinary Art Director and Marketing Manager, I blend creative vision with data-driven strategy to build brands that feel authentic, intentional, and unforgettable. Currently leading marketing and creative at Jan Barboglio, I manage the full lifecycle of our brand experience—developing campaigns, producing content, optimizing performance, and ensuring every touchpoint reflects the soul of the brand.My work lives where storytelling meets strategy. I concept and design the visual assets that shape how customers see us—lookbooks, emails, packaging, signage, digital ads, and social media campaigns—while also managing paid media performance across Google, Meta, and Pinterest. From designing the creative to building the audiences, testing variations, analyzing data, and optimizing results, I bring a full-stack approach to growth and brand elevation.I also direct our photography and video production, collaborate across marketing, e-commerce, and product teams, and lead all seasonal campaign planning—from launch calendars to creative timelines. With a strong background in e-commerce, I manage Shopify updates, product storytelling, SEO optimization, landing pages, conversion-focused content, and email marketing strategies that deepen customer engagement and drive sales.What drives me most is creating meaningful work—work that carries culture, craftsmanship, and emotion. Whether I’m directing a shoot, designing a campaign, or shaping a paid media strategy, my goal is always the same: elevate the story and create an experience that resonates.Specialties: Creative Direction • Brand Storytelling • Marketing Strategy • Paid Media (Google Ads, Meta Ads, Pinterest Ads) • Graphic Design • Photography & Video Production • Email Marketing • Social Media Strategy • Shopify/E-commerce Optimization • SEO & Conversion Copywriting • Project Management • Team Leadership • Cross-Functional Collaboration

Education

• University of North Texas

  Bachelor of Fine Arts (BFA), Watercolor

  2007 — 2011

• Richland Community College

  Basics, Design and Applied Arts

  2004 — 2006

Skills

• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Illustration
• Typography
• Copywriting
• Web Design
• Flyers
• Editing
• Blogging
• Graphics
• Higher Education
• Creative Direction
• Logo Design
• Social Media
• Os X
• Branding
• Advertising
• Branding
• Brochures
• Business Cards
• Teamwork
• Art
• Posters
• Marketing
• Spanish
• Mac
• Public Speaking
• Photoshop
• Adobe Acrobat
• Student Affairs
• Critical Thinking
• Event Planning
• Creative Writing
• Adobe Creative Suite
• Research
• Customer Service
• Teaching