Jonathan Halliwell
Digital Content Coordinator @TVO
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WORK HISTORY
Digital Content Coordinator @TVO
Support the growth, health, and experience for a select portfolio of TVO digital channels, including YouTube, Brightcove and Omny. Work with Director of Digital Content Platforms and content owners to co-develop and execute ongoing channel strategies and tactics that attract, engage, and retain viewers and donors. Execute and curate content titles and descriptions to ensure optimization for all channels. Execute the day-to-day curation, posting and optimization of the channels, ensuring audience-appropriate level of consistency with tvo.org and broadcast experiences. Optimize backlog and future content on select channels, including YouTube, by creating and optimizing titles, descriptions, tags, playlists, thumbnails, and end cards. Pitch and execute platform-specific content treatments Ensure consistency of TVO\'s catalogue across TVO.org, YouTube, OTT, and other digital channels. Conduct ongoing data analysis and reporting on the channel portfolio. Stay informed of platform and channel changes and trends, act as subject matter expert, and identify and recommend new opportunities and best practices for audience growth, awareness, and exposure. Collaborate with marketing, content, data, and product stakeholders to drive user growth and engagement
EDUCATION
University of Waterloo
Bachelor of Arts (B.A.)
Columbia Academy, Vancouver, B.C.
Diploma
SKILLS
ABOUT JONATHAN HALLIWELL
Dynamic Digital Content Specialist with proven expertise in YouTube channel growth at TVO. Skilled in content strategy development and strong SEO, I excel in building relationships to enhance audience engagement. Adept at optimizing digital channels, I leverage data analysis to drive user growth and implement best practices for content curation.
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