Jonathan Francia

About Jonathan Francia

With ten years of marketing and branding experience, I\'ve seen various marketing strategies and opportunities to reach multiple KPIs for different companies. All of which required that I lead with organization and analytics to make the right decision for the business. In the field, I am interested in digital marketing in all forms, from paid ads to organic content creation. Off the field, you will find me rocking climbing, hitting up a local venue for small atmosphere show, or finding a delicious malty amber ale from a local brewery.

Experience

1. Lead Media Strategist

   Anti Agency Group

   Apr 2023 — Present · Los Angeles, CA, US

   Led successful full-funnel GTM strategies for \"Wicked\" and \"Hamilton, achieving a 12-14x ROASNegotiated with 20+ ad partners, securing 10-25% in savings by vetting optimal service and cost efficiencyOversaw $35-40K in weekly media spend across 6-8 titles, ensuring goal achievement within budgetImproved client retention and expanded from 3 to 7 mid to large markets across entertainment clientsIdentified upselling opportunities that increased client spending by 35% across key campaigns and channelsStrategically led client relationships with long-term decision-makers to apply growth-driven media tactics

Education

• DePaul University

  Bachelor of Science (BS), Public Relations, Advertising, and Media Studies With a Focus in New Media

  2008 — 2012

Skills

• Team Building
• Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Time Management
• Event Planning
• Facebook
• Social Media
• Budgets
• Microsoft Powerpoint
• Public Speaking
• Advertising
• Customer Service
• Microsoft Office
• Sales
• Social Networking
• Microsoft Word