Jonathan D.

Leading Digital, App, & Loyalty Marketing @ T-Mobile

Role: Sr Director, T-life Product Marketing at T-Mobile
Location: Bellevue, WA, US
LinkedIn followers: 500 followers

About Jonathan D.

Digital, App, Loyalty & Growth Executive with 20+ years in consumer businesses and 10 years leading app adoption, retention, and loyalty strategy at scale. Known for scaling 0 to 1 and 1 to N products, building high-performing teams, cross-functional alignment, and executive storytelling to SVP/C-suite stakeholders.Highlights include- 50%+ growth in active users engaging with super-app T-Life- 300% growth in active users engaging with award winning Loyalty Program T-Mobile Tuesdays- Loyalty leadership recognized with over 55 industry awards from MMA, W3, Loyalty360, Reggie, Webby and more

Experience

Sr Director, T-life Product Marketing
T-Mobile
Mar 2024 — Present · Bellevue, WA, US
Lead the end-to-end product marketing strategy for T-Life, T-Mobile\'s strategic evolution into a unified, single-app customer experience. Responsible for establishing the vision and execution framework to position T-Life as the central hub for customer engagement and value.> Lead GTM strategy to maximize awareness and adoption of T-Life.> Create lifecycle marketing initiatives driving sustained engagement within T-Life.> Partner with Product and Engineering leadership, leveraging customer insights to shape the product roadmap.> Recruit, develop, and mentor a high-performing marketing team focused on scaling engagement with T-Life.Accomplishments:> Consolidated T-Mobile\'s two hero apps into new single app> 50%+ growth in active users> Redirected all channels towards T-Life> Launched personalized benefits and value experience

Education

Western Washington University
Bachelor of Arts, Business Administration; Management Information Systems
1997 — 2002

Skills

Team Building
Management
Third Party Vendor Management
Vendor Management
Customer Acquisition
Customer Engagement
Team Leadership
Offer Creation
Go-to-Market Strategy
Offers
Sales Operations
Customer Retention
Pricing Strategy
Sales
People Development
Strategic Partnerships
Consumer Insight
Business Strategy
Loyalty Marketing
Product Marketing
Merchandising
Digital Marketing
Marketing Management
Strategic Planning
Account Management
Sales & Marketing Leadership
Sales Management
Leadership
Telecommunications
Mobile Applications
Loyalty Programs
Customer Loyalty
Partner Management
Customer Marketing
Team Management
Strategy
Marketing
Wireless
Vendor Relationships
Product Management

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