Jonathan Alison

About Jonathan Alison

I’m a Sales Development leader and GTM strategist who builds repeatable pipeline systems and develops high-performing teams. I specialize in designing and scaling Sales Development engines by combining strong leadership, disciplined process, and data-driven experimentation. Across SDR leadership and GTM strategy roles, I’ve built healthy, competitive environments where reps develop quickly, hit targets consistently, and progress into high-performing AEs.My work spans end-to-end GTM execution—designing outbound strategies, building onboarding and enablement programs, and implementing repeatable systems (playbooks, cadences, qualification, routing, and SDR/AE alignment). I’m especially focused on measurable improvement: A/B testing messaging and sequences, tightening funnel conversion, and using tools like Salesforce, Salesloft/Outreach, and Gong to continuously optimize performance.Just as important, I invest in people. I’m passionate about coaching SDRs into confident, commercially-minded sellers who can succeed as AEs and future leaders in any sales environment.I’m also a Cancer survivor (5+ years in remission) and after dealing with battling Cancer, I feel confident I can accomplish great things in life. My life was suddenly halted when they diagnosed me with Stage 4 Cancer, but through rehabilitation and perseverance, it has made me a much stronger person today.Lastly, I continue to manage my real estate portfolio in Los Angeles and also help lead operations for a San Diego-based baseball and softball umpire association, including scheduling, coordination, and support for officials across local games and eventsSpecialties: Sales Development - Business Development - GTM Strategy - Project Management - Sales Leadership - Sales Methodologies - Sales Processes - Forecasting - Sales Presentations - Negotiations - Relationship Building - Discovery Calls - Cold Calling - Objection Handling - Email Crafting - Cadence Building - A/B Testing - Analytical Mindset - Creative Problem-Solving - Written & Verbal Communication - Emotional Intelligence - Collaboration

Experience

1. Asst Director of Umpires

   Peninsula Youth Softball Association

   Jan 2024 — Present · San Diego, CA, US

Education

• Grover Cleveland High School

  High School Diploma, GED

• Universidad de Belgrano

  Certificate, International Business

• California State University, Northridge

  Bachelor of Arts, Communication Studies

• Santa Barbara City College

  General Education, Communication and Media Studies

Skills

• Finance
• Sales Process
• Customer Service
• Account Management
• Sales
• Management
• Social Media
• Recruiting
• Consulting
• Cold Calling
• Crm
• Marketing
• Training
• Saas
• Investments
• Business Development
• Digital Marketing
• Leadership
• Networking