Jonas Guntermann-Schandelle
Head of Marketing Processes @Miele
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WORK HISTORY
Head of Marketing Processes @Miele
Marketing operations is a broad term that collectively describes the function of the marketing organization, including people, process, and technology, that enables marketing to operate efficiently and to scale with quality and consistency. It serves as the backbone of a marketing team, delivering planning, governance and support functions to allow core marketing functions to focus on delivering value. It builds a foundation for excellence by providing infrastructure, business processes, best practices, budgeting and reporting. Marketing Operations Cuts Across Existing Departmental Boundaries – Marketing must learn to fluidly lead in a cross-functional, cross-departmental manner. Silos of any type (data, content, knowledge) are the enemy of marketing operations.
EDUCATION
University of Applied Sciences and Arts Dortmund
Master of Arts - MA, Betriebswirtschaft - International Management
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Arts - BA, Betriebswirtschaftlehre
ABOUT JONAS GUNTERMANN-SCHANDELLE
Head of Marketing Processes bei Miele - Immer Besser!
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