Jonas L.

Addressable Account Executive (Political) @The Walt Disney Company

Philadelphia, PA, US

Responsible for driving linear and addressable revenue from political agency partners, managed services, programmatic DSPs, and CTV buying teams. Generated more than $52 million in broadcasting advertising revenue between 2022 and the present 2024 political year in San Francisco (KGO-TV) and Fresno (KFSN-TV).\" Increased agency investment in digital streaming by $26.5 million by utilizing third-party viewership data from the Hulu, Disney+, and ESPN network portfolio. Manage a team of four account managers and fifteen planning leads to ensure accurate RFP requests, prompt launch of creative assets, and maximize client spending during short political flight dates. Negotiated with various agency partners to establish firm commitments, resulting in a total of seven partners pledging to invest a substantial $19 million in early advertising expenditure for the current year. Successfully on-boarded 33 new political agency partners to our Self-Service Ad-buying platform and was the top biller in the Mid-Atlantic region for fiscal year 2023. Reviewed political creative assets, identified legal issues, provided feedback to client, mediated between legal members and clients to substantiate claims, preventing late campaign launches. Audited and reconciled large campaigns quickly to ensure TV stations were paid on time and refunds were done according to FEC regulations. Initiated conversations with senior management to enhance our data segments to compete with streaming rivals in the political landscape.

Robichaud High School

High School Diploma, General Studies

Hope College

Bachelor's degree, Broadcast Journalism/Political Science