Jona Garcia

About Jona Garcia

Passionate about crafting compelling brand narratives and experiences, I bring a diverse background in creative strategy, content production, and entrepreneurship. With a solid foundation in digital strategy and a keen eye for design, I\'ve driven marketing initiatives that resonate with audiences and optimize product awareness. As a trusted leader, I\'ve overseen creative development processes, delivering clear and inspiring briefs to teams and partners, resulting in the successful launch of impactful campaigns. In my role as Content Director at The Futur, I played a pivotal role in driving brand recognition and growth, contributing to a 300% increase in revenue. Leveraging my expertise in curating content across social media platforms, I\'ve collaborated with renowned brands, including Chase Bank, Adobe, and Webflow, and spearheaded YouTube shorts strategies that led to a 500x increase in views. My journey as a Cinematographer and Editor has honed my ability to distill complex information into captivating narratives that educate and inspire. I\'ve transformed raw footage into engaging marketing videos, ensuring a seamless blend of storytelling and aesthetics. From managing relationships with stakeholders to creating timestamp annotations for post-production excellence, I consistently deliver high-quality content. As the Founder and Creative Director of \"Do Different,\" I\'ve translated professional insights into a thriving independent brand, emphasizing authentic organic growth and exceptional customer experiences. With an extensive skill set in software applications, including Adobe Creative Suite, DaVinci Resolve, and social media management tools, I\'m well-equipped to drive creative projects from concept to completion. Proficient in English and Spanish, I bring a global perspective to my work. Whether crafting social media content, producing videos, designing packaging, or creating impactful podcasts, I thrive on exploring innovative avenues to connect brands with their audiences. Let\'s connect and explore how I can contribute my multifaceted expertise to your creative endeavors.

Experience

1. Founder

   Do Different

   Jul 2022 — Present · Houston, TX, US

   Pioneered the inception of Do Different, a start-up dedicated to sharing impactful lessons and wisdom- Developed and executed comprehensive brand messaging, ensuring consistent application across all media, including the website and product packaging- Translated past professional insights into a thriving independent brand, focusing on authentic organic growth- Successfully established an e-commerce presence on Shopify, overseeing operational logistics and customer experience- Created aesthetically pleasing branded content, maintaining alignment with the brand\'s visual identity- Designed an exceptional packaging experience, enhancing end-to-end customer satisfaction from purchase to unboxing- Prioritized unwavering commitment to quality, upholding integrity over short-term profit. Mastered efficient apparel production techniques, emphasizing quality and precision- Crafted social media content aligned with the brand\'s mission, cultivating a dedicated Instagram following of 200+ users- Collaborated with international manufacturers to optimize heat transfer material quality- Authored a comprehensive resource guide for aspiring entrepreneurs, sharing knowledge on brand establishment

Education

• Art Institute of Houston

  Bachelor’s Degree

  2016 — 2018

• East Early College High School

  High School Diploma

  2008 — 2012