Jonalyn Bradshaw

About Jonalyn Bradshaw

My work lives at the intersection of emotion and impact.I architect brand strategies that transform creative vision into measurable business growth. With 5+ years driving performance across DTC, social, and content platforms, I\'ve built frameworks that don\'t just capture attention, they convert audiences into loyal communities and revenue streams.My approach merges aesthetic precision with data-informed strategy. I develop campaigns that generate brand affinity while hitting aggressive KPIs, whether that\'s scaling user-generated content programs, directing multi-platform creative shoots, or identifying creator partnerships that deliver authentic resonance and ROI. My dual background as a professional dancer/choreographer and Art Director gives me a unique edge: I understand both the art of emotional storytelling and the science of performance metrics.THE PROBLEM I SOLVEYou\'re scaling fast, but your brand strategy hasn\'t evolved with your growth trajectory. Creative feels disconnected from conversion goals. Campaigns look good but don\'t move the needle. You need someone who can:→ Build revenue-driving strategies from the ground up – I\'ve designed integrated campaign frameworks that increased audience engagement by 40%+ while maintaining brand consistency across every touchpoint→ Bridge the gap between creative and conversion – My campaigns don\'t just tell stories; they generate measurable business outcomes through strategic creator partnerships, optimized content pipelines, and audience intelligence→ Anticipate and navigate pivots with precision – My organizational systems and holistic approach allow me to manage shifting objectives without losing momentum, keeping teams aligned and timelines intact through rapid growth phases→ Transform data into direction – I continuously track KPIs, audience behavior, and market trends to refine strategies in real-time, ensuring every creative decision ladders up to your business goalsWHAT I BRINGFresh strategic thinking that updates outdated frameworks for scaling DTC brands. Big-picture vision backed by meticulous execution. The ability to concept novelty campaigns that drive revenue while building genuine community. I produce emotional resonance that converts.

Experience

1. Marketing Consultant and Social Media Manager

   Brooklyn Ballet

   Jul 2022 — Present · Brooklyn, NY, US

   Consulting on marketing strategy across Brooklyn Ballet’s School, Company, and Outreach program, Elevate. I manage organic TikTok and Instagram, creating original, informative content—including photography, short-form Reels, and graphic design—to grow engagement and expand audience reach.

Education

• Marymount Manhattan College

  B.A Dance, Dance

  2008 — 2009

• University of Massachusetts Amherst

  B.F.A Dance, Dance & Communication

  2009 — 2012

Skills

• Teaching
• Event Planning
• Art
• Choreographer
• Photography
• Community Outreach
• Public Speaking
• Fundraising
• Tutoring
• Leadership
• Grant Writing
• Dancer