Jonah Holland
Award-Winning Digital Media Manager
- Role
- Digital Content Manager at Lewis Ginter Botanical Garden
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Jonah Holland
As the lead creator of digital content and strategy for Lewis Ginter Botanical Garden for…
Experience
Digital Content Manager
Sep 2019 — Present · Richmond, VA, US
Social Media: Founded and developed Lewis Ginter Botanical Garden\'s social media program, ultimately growing our audience to over 2.4 million followers, on 8 key platforms. Created the Garden\'s social media policy, social media crisis plan, overall strategy, and editorial calendar. Worked with various departments (horticulture, education, development) to develop content for social media platforms. Created compelling content (image, video, text) to tell the Garden\'s story of connecting people and plants to improve the community. Planned and implemented Lewis Ginter Botanical Garden\'s weekly Facebook & Instagram Live series, coordinating content with the horticulture team. Used insights and analytics to inform social media strategy. Tracked social media trends and adopted new platforms as needed. Created new and innovative ways to engage new audiences. Website: Led website redesign for in collaboration with advertising agency and website design firm and managed the Wordpress website. Created the Garden blog to position Lewis Ginter Botanical Garden as an expert in the industry and drive SEO. Leadership: Collaborated with staff garden-wide to create compelling content for social media and the website. Recruited, managed, and mentored over 33 interns and trained dozens of coworkers & volunteers in blogging and social media during my time at the Garden. Collaborated with the garden\'s visual media specialist on social media campaigns, video, and graphic design. Acted as liaison for the website development company, and other outside partners. Media Relations & Communication: Researched, followed, and established relationships with key journalists. Pitched stories to journalists resulting in coverage attracting new audiences to the Garden. Placed stories in key media outlets including the Washington Post (see more info below). Wrote press releases.
Skills
- Video
- Native Plants
- Strategic Communications
- Photography
- Copywriting
- Social Networking
- Gardening
- Tourism
- Pinterst
- Web 2.0
- Journalism
- Leadership
- Social Media
- Plants
- Community Outreach
- Public Speaking
- Google Analytics
- Digital Marketing
- Writing
- Online Marketing
- Press Releases
- Publicity
- Copy Editing
- Marketing Strategy
- Emerging Media Strategy
- Digital Media
- Content Development
- Media Relations
- Fundraising
- Blogging
- Public Relations
- Marketing
- Youtube
- New Media
- Event Planning
- Nonprofits
- Web Content
- Volunteer Management
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